Issue 39: The 2023 CRO Salary Report

Also Improve conversions with Message-Market Fit

Apr 13, 2023

Don’t forget your Subscriber-only resources
Improve conversions with the Message-market Fit framework With Daphne Tideman
Poll of the week: Are you paid fairly?
The 2023 CRO Salary Report is live!
CRO Short of the week: Communication matters
The CRO meme of the week
Coming Soon: Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu

Improve conversions with the Message-market Fit framework With Daphne Tideman

Message-Market fit is the idea that a message, whether it be a product, service, or idea, needs to resonate with a specific target market in order to be successful. It involves finding the right message that effectively communicates the value proposition of a product or service to a particular audience, in a way that resonates with them.

This process involves identifying the unique needs and preferences of the target audience, understanding their pain points and motivations, and crafting a message that speaks directly to them. The message should be clear, concise, and compelling, and should effectively communicate the benefits of the product or service. Achieving message-market fit requires a deep understanding of the target audience and ongoing feedback and iteration to refine the message until it resonates with the market.

Here’s a sneak peek:

It’s deciding so much of your company strategy that it feels crazy to not do that extensive research and make sure that you are 100% sure of it. Because like you say, if you’re just doing like a few focus groups, you’ve got group thing, you’ve got people influencing each other. You can’t dive really deep into that why?

👉 Listen to the full episode here - and don’t forget to Subscribe it really helps us out!

If you’d prefer to read the AI-generated transcript or listen to the podcast version of this interview, visit our site: https://experimentnation.com/2023/04/08/improve-conversions-with-the-message-market-fit-framework-with-daphne-tideman/

Don’t forget your Subscriber-only resources

As a reminder, you can always access our conference sessions, salary reports, documentation reports, eBook, and other resources on our Subscriber-only resources page. You can find a link to that page in the footer of your weekly email.

Poll of the week: Are you paid fairly?

The 2023 CRO Salary Report is live!

It's finally that time of year again! Experiment Nation just finished its latest Conversion Rate Optimization report - and it's now available to its newsletter subscribers! (Link in the comments)

Now you can find out whether you are being paid fairly as a CRO, or whether you have wiggle room in your salary negotiations. As always, our report allows subscribers to break down salaries by country, gender, visible minority, company size, experience, and title.

Explore the data

YouTube CRO Short of the week

Conversion Rate Optimization cannot exist in a silo. For it to thrive it has to be connected to much of the business - not only for context but to also avoid miscues like having a homepage change in the middle of an experiment.