Issue #34: We need more CRO pragmatists and less purists
Issue #34: We need more CRO pragmatists and less purists
Experiment Nation's Weekly Newsletter #34
In this issue
Our poll of the week: If you see someone say something not quite perfect on LinkedIn, what should you do?
Pragmatists will grow the CRO industry - not purists - with Matt Scaysbrook
2023 CRO Salary Report comes out in April
We’re now on TikTok!
Our latest certified CROs
Here’s your chance to be a guest on our podcast
The CRO meme of the week
Share our newsletter with someone interested in Experimentation and Conversion Rate Optimization - it helps us a lot!
Our poll of the week
Pragmatists will grow the CRO industry - not purists - with Matt Scaysbrook
A tale as old as time. An expert or purist in a field sees a newcomer share an insight that isn't 100% perfect and the purist aggressively, and publically, shames and attacks the newcomer's point of view. There are many reasons folks do this, but ultimately it doesn't do anyone, or the industry, any good other than boosting the purist's ego temporarily.
Making mistakes is part of learning and growth. If we don't have the grace and the tact to allow people to make mistakes, we stunt their growth, as well as that of the collective.
Recently, Matt Scaysbrook spoke at Experiment Nation's conference about how a purist’s point of view won't save the Conversion Rate Optimization (CRO) industry - but rather one of pragmatism.
Here’s an sneak peak:
If you ask questions and you demonstrate... this is the way that I’m currently doing things... what do other people think... when those views are put forward? The purist tends to take aim at anything that they see as being imperfect... Nobody wants to be embarrassed, especially publicly about the way that they’re doing things in their day job... Negativity [drives] those questions underground. People will stop asking and stop challenging because they’re just worried about sticking their head above the parapet.
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Congrats to our latest Certified CROs!
Find them on LinkedIn:
Liona To
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👉 See the full list of qualified CROs here
Follow us on TikTok
We are guilty of many things, but something we are not guilty of is not trying new things. We started a TikTok account! If you’d like to enjoy our content in a short vertical format - we have you covered. This week, we posted a clip from our recent chat with Nima Yassini where he shares how “hypothesis” is a terrible word.
Follow us here: https://vm.tiktok.com/ZMYy9PPGV/
We’re looking for Podcast guests!
Experiment Nation is looking for guests for its podcast / YouTube channel! If you're passionate about #CRO and #experimentnation and you'd like to get your voice out there - let us know! We’re looking for CROs with an interesting client story - one where they have learned a valuable lesson that others can learn from.
Apply here: https://forms.gle/htkEiZeaNVVqyKmR7
The CRO Meme of the week
Share our newsletter with someone interested in Experimentation and Conversion Rate Optimization - it helps us a lot!