Experiment Nation's Weekly Newsletter #29
Experiment Nation's Weekly Newsletter #29
Project Launchpad, Growth Nation, and why Nima Yassini hates the word "hypothesis"
In this issue
New Podcast: The problem with the word, “Hypothesis” and the importance of HiPPOs with Nima Yassini
Our poll of the week: Would you be open to offering free introductory CRO consulting sessions through Experiment Nation in exchange for regular promotion?
Introducing Project Launchpad
2023 CRO Salary Report
New Project: Growth Nation
Our latest certified CROs!
The problem with the word, “Hypothesis” and the importance of HiPPOs with Nima Yassini
Here are a couple of excerpts:
"...I think they made a mistake saying, don’t listen to the hippo, use data. They’re absolutely wrong. The hippo has the money, who can fund the program...listen to the hippo, you need the hippo on your side."
“...hypothesis is the worst thing that happened to this category because people are so focused on finding a hypothesis, i.e. an idea that they want to test, that they’re not really focusing on the problem. And that problem doesn’t ladder up to what the business is trying to solve for..."
👉 Watch the full interview here - and don’t forget to Subscribe it really helps us out!
Our poll of the week
With so many Certified CROs in our Directory who are open to contract work, we’re exploring ways to promote their services to our thousands of followers. Our question of the week seeks to understand if our community would be open to offering free introductory consulting sessions to prospective clients.
Introducing Project Launchpad
Project Launchpad is a program started by Experiment Nation to promote the consulting services of certified Conversion Rate Optimizers (CROs). In exchange for regular promotion, program participants agree to offer a free introductory consultation session to prospective clients and mentees. After which the consultant and prospective client can agree to whatever terms they wish.
To join the program as a consultant, one must:
Be a member of Experiment Nation’s Directory
Have passed our Certification Exam within the last 2 years
📊 Contribute to our 2023 CRO Salary Report
Are you being paid fairly? Help us find out. Experiment Nation is working on its 2023 CRO Salary Report. We will share a high-level summary of the results in early 2023 while our newsletter subscribers will get access to the full report along with data explorer.
👉 Contribute to the community and fill in this short survey: https://lnkd.in/gm7j5_wn
We’re starting something new: Growth Nation
As a side-project to Experiment Nation, Rommil Santiago interviewed Growth leaders from around the world and got their takes on Product-Market Fit - what it is, why it's important, what happens if you lose it and how Growth can improve it. We also look into Vine and how things went wrong for them.
Huge thanks to these rockstars for participating:
👉 Watch the full episode here.
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