Issue #33: How to be good at coding A/B tests
Issue #33: How to be good at coding A/B tests
Experiment Nation's Weekly Newsletter #33
In this issue
Our poll of the week: Server-side vs. Client-side
How to be good at coding A/B tests with Jeroen Wiersma
2023 CRO Salary Report
Mohsen Dehghan Dehnavi: Experiment Nation's Certified CRO Consultant of the Week
We’re now on TikTok!
Our latest certified CROs
Here’s your chance to be a guest on our podcast
The CRO meme of the week
Nurturing an Experimentation culture by focusing on the process with Specsavers’ Melanie Kyrklund
Share our newsletter with someone interested in Experimentation and Conversion Rate Optimization - it helps us a lot!
Our poll of the week
How to be good at coding A/B tests with Jeroen Wiersma
Here’s an excerpt:
“What I see a lot of companies doing is that specifically, the more really complicated tests where you have a lot of data and it’s really surface side is fine. But on 10, they also run blindside test next to that, that are less complicated and simply more cost effective to implement it yourself. So even as a mature company, why not go the cost effective route? So I definitely both both have their ways. And I really think it depends on the company. It’s a client side testing is simply more cost effective and server side testing is more expensive with a little bit higher quality, a little bit lower risk.”
👉 Listen to the full episode here - and don’t forget to Subscribe it really helps us out!
📊 Contribute to our 2023 CRO Salary Report
Are you being paid fairly? Help us find out. Experiment Nation is working on its 2023 CRO Salary Report. We will share a high-level summary of the results in early 2023 while our newsletter subscribers will get access to the full report along with data explorer.
👉 Contribute to the community and fill in this short survey: https://lnkd.in/gm7j5_wn
Mohsen Dehghan Dehnavi: Experiment Nation's Certified CRO Consultant of the Week
Are you looking for a Certified Conversion Rate Optimization consultant? Project Launchpad is a program started by Experiment Nation to promote the consulting services of certified Conversion Rate Optimizers (CROs). In exchange for regular promotion, program participants agree to offer a free introductory consultation session to prospective clients and mentees. This way both parties can see if it's a fit or not. This week, we are featuring Mohsen Dehghan Dehnavi!
Mohsen offers services in Analytics and has a strong understanding and hands-on experience with CRO, UX, A/B testing, web analytics, and UX conversion strategies and tactics that help drive performance. Residing in Iran, Mohsen speaks English and Persian. Mohsen is able to work collaboratively and effectively with all levels of staff.
Visit their profile on Experiment Nation here.
Learn more about Project Launchpad here.
Congrats to our latest Certified CROs!
Find them on LinkedIn:
If you're interested in earning your FREE certification - get certified today!
👉 See the full list of qualified CROs here
Follow us on TikTok
We are guilty of many things, but something we are not guilty of is not trying new things. We started a TikTok account! If you’d like to enjoy our content in a short vertical format - we have you covered. This week, we posted a clip from our recent chat with Nima Yassini where he shares how “hypothesis” is a terrible word.
Follow us here: https://vm.tiktok.com/ZMYy9PPGV/
We’re looking for Podcast guests!
Experiment Nation is looking for guests for its podcast / YouTube channel! If you're passionate about #CRO and #experimentnation and you'd like to get your voice out there - let us know! We’re looking for CROs with an interesting client story - one where they have learned a valuable lesson that others can learn from.
Apply here: https://forms.gle/htkEiZeaNVVqyKmR7
The CRO Meme of the week
Share our newsletter with someone interested in Experimentation and Conversion Rate Optimization - it helps us a lot!
Nurturing an Experimentation culture by focusing on the process with Specsavers’ Melanie Kyrklund
Nurturing an Experimentation Culture is often not easy. Beyond requiring buying, tooling, and know-how - oftentimes Experimentation is seen as a chore rather than the essential decision-making approach that it is. New Experimentation hires often have a hard time convincing others to take their advice to heart. Experiment Nation spoke to Specsavers' Melanie Kyrklund about her thoughts and she had this to say.
"...focus on becoming a valuable business partner first and foremost. Demonstrate to your stakeholders a deep understanding of their business, marketing, and product goals and proactively help them to achieve them via experimentation. This will enable broader discussions about ways of working.”
Read the full interview here: https://experimentnation.com/2020/09/12/nurturing-an-experimentation-culture-by-focusing-on-the-process/