#61 | How to Maximize Hypotheses Testing ft. Eduardo Marconi Pinheiro Lima
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How to Maximize Hypotheses Testing ft. Eduardo Marconi Pinheiro Lima
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CRO Short of the Week: Don’t copy competitors blindly.
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How to Maximize Hypotheses Testing ft. Eduardo Marconi Pinheiro Lima
Here’s a sneak peek:
“…so when you do a first test and you get a really good result or a really bad result …it means you hit something that's sensitive to the customer…From that point on you should focus on that and try to get the best out of it and so you don't have any more results. When the results are similar to neutral or nothing, then you throw away that hypothesis and get a new one.“
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This year’s speakers
Juliana Jackson
David Mannheim
Daphne Tideman
Deborah O'Malley
Gulny (Gulnihal) Zileli
Valeria Leuti
Kritika Jalan
Amanda Heady
Ishan Goel
Richard Joe
Lucas Vos
Dorian Gonzalez
Cristina Molina Maestro
Steph Le Prevost
Gerda Vogt-Thomas
Ana Kerkovic
Rosie Hoggmascall
Alisa Antypova
Ryan Thomas
Charlotte April Bomford
Shiva Manjunath
Pooja Sharma
Ellie Hughes
Aline Roux
Maria Luiza de Lange
Alun Lucas
Sander Volbeda
Simon Girardin
Shawn David
Daniel Ramirez
Liz King
Andra Baragan
Oreoluwa Akinnawo
Carla Quizon
Juliana Amorim
Jyoti Malik
Krasimir Bambalov
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In 2024, which would you like to see more of?
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Analist at ClickValue (Amsterdam, Netherlands)
Senior CRO Marketing Manager at Tenable (Columbia, USA)
Product Manager – Billing Growth and Experimentation at 1Password (USA or Canada)
Product Data Analyst at kevin. (Multiple locations, Europe)
Senior Backend Engineer – Experimentation at Hello Fresh (Berlin, Germany)
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The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2
YouTube CRO Short of the week
Don’t copy competitors blindly.
Nominate a CRO!
We’re collecting nominations for the top must-meet experimenters of 2023. Those who love to connect with others, freely share their advice, and introduce people to others - without the attitude. If you know someone who should be on this list - nominate them!
Voting ends when the diversity of the nominations represents that of the larger community - so remember to nominate underrepresented folks who would be otherwise overlooked as well.
We’re looking for Podcast guests for 2024!
We are filling out Experiment Nation's podcast calendar for 2024 and are looking for Conversion Rate Optimizers (CROs), Experimenters, and A/B Testers with interesting client stories - ones from which they have learned valuable lessons that others can learn from - to appear on the show!
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