#59 | Don't test everything ft. Oliver Palmer
Also: Nominate your favourite CRO!
Welcome to Experiment Nation’s Newsletter! Every week we share our latest interviews, instructional conference sessions, and upcoming reports and events. We hope you find this useful for your Conversion Rate Optimization practice!
In this issue
Don't test everything ft. Oliver Palmer
Poll: Should we hold a CRO Competition?
Register for our Conference!
Experimentation Job Listings of the week
We ask our AI-powered CRO Chatbot about building an Experimentation Culture
CRO Short of the Week: Always have a sounding board.
Experiment Nation’s CRO Awards: Nominations are open!
We’re looking for podcast guests
Don't test everything with Oliver Palmer
Here’s a sneak peek:
“The mistake that I see people making over and over again, is to think that experimentation is a way that they can prove how clever they are. And I know this mistake, because I've been there, I've done it. I used to think I've got this great idea, and it's gonna have a huge impact on conversion, and I can prove it, and it's gonna be wonderful. And of course, it's got no basis in reality. It's just a thing that I thought of. And when you do that enough, you realize that your own head is a very bad filter, and it's a bad place to come up with experimentation ideas.“
Poll: Should we hold a CRO Competition?
We’re considering holding a CRO Competition where we share a case study with participants and they get to flex their analysis skills. Would you participate?
Watch our conference!
Every year, we hold an on-demand virtual conference focused on topics of interest to CROs and Experimenters, and this year we are holding our event from September 18 to 22! This year we have 36 sessions from expert experimenters from 16 countries - of which over a third identify as female. It’s our most diverse event ever!
Here’s a sneak peek of Amanda Heady’s session, “The What, Why, and How of CRO Audits”
"…for example if users are starting on the home page and then going to a product page and then [are] looking at details and then from there adding it to their cart and checking out you want to know that those are your key pages… Important rirst step here [is] to identify that funnel and understand what you want to look at going going down…”
Interested in getting access to our event as well as all our past conferences (over 100 sessions)?
Subscribe to our YouTube channel
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Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Analist at ClickValue (Amsterdam, Netherlands)
Senior Data Analyst – Product Analytics and Experimentation at Bauer Media (Hamburg, Germany)
CRO Specialist at Creative Clicks (Amsterdam, Netherlands)
Senior Analytics Engineer at Linktree (Los Angeles, USA)
Senior Product Data Scientist at WeTransfer (Amsterdam, Netherlands)
Are you hiring? Submit here
We ask our AI-Powered CRO Chatbot about building an Experimentation Culture
I recently asked Enzo, Experiment Nation's AI-Powered CRO Chatbot, "What is something that people forget when building an experimentation culture?" And this is what it said based on these episodes:
”It often starts with a C-level initiative where someone in a leadership position champions the idea of experimentation. This is a crucial step that many people forget. Without the support of the leadership, it's hard to promote a culture of experimentation across the entire organization.
A culture of experimentation needs to be across the entire organization, not just within a single team or department. This is another aspect that people often overlook. They might start experimenting within their own team but forget to involve other teams and departments.”
Try out Enzo here: https://lnkd.in/gPURqWyu
Here is where it pulled its answers from:
Why we created Enzo
Every week, Experiment Nation shares its latest Interviews with and Conference sessions by the best Conversion Rate Optimizers and Experimenters from around the world on its YouTube channel. It’s a lot of content and it's hard to keep up - we get it. That’s why we’ve created a Chatbot that we're calling Enzo that's trained on all the content we’ve created over the years. It’s (kinda) like asking our past guests a question all at once!
Have you ever wondered:
Can you test on low traffic?
Is Bayesian better than Frequentist?
How do you optimize your Personalization campaign?
See what Enzo has to say here: https://experimentnation.com/cro-ai/
YouTube CRO Short of the week
Always have a sounding board.
Nominate a CRO!
We’re collecting nominations for the top must-meet experimenters of 2023. Those who love to connect with others, freely share their advice, and introduce people to others - without the attitude. If you know someone who should be on this list - nominate them!
We’re looking for Podcast guests for 2024!
We are filling out Experiment Nation's podcast calendar for 2024 and are looking for Conversion Rate Optimizers (CROs), Experimenters, and A/B Testers with interesting client stories - ones from which they have learned valuable lessons that others can learn from - to appear on the show!
If you're passionate about CRO and experimentation and you'd like to get your voice out there - sign up now!