#42: Form better Client Relationships

Also: Call for conference submissions!

May 04, 2023

What you need to know about Launching a CRO agency with John Ekman
The Certified CROs of the week
Call for Conference Submissions
Poll of the week: Are you using Substack Notes?
CRO Short of the week: When the CEO cannot see your test
Next Week: A/B Testing Statistics issues Experimenters should ignore with Timothy Chan

Client Relationship Tips from a CRO Agency Founder with Andra Baragan

Anybody can learn how to get started in CRO but it takes years of experience to know how to run a CRO agency and how to scale while keeping the same standards of quality. In this presentation from Andra Baragan, the founder at Ontrack Digital, walks you through what you need to know to build a strong, successful relationship with your clients and with your team.

Here’s a sneak peek:

“People expect overnight results. And it's your duty as an optimization specialist is to inform and educate clients and stakeholders and your employers, whoever it is. … it's our responsibility to inform them and educate them that is not a magic formula that will get results overnight.”

👉 Listen to the full episode here - and don’t forget to Subscribe it really helps us out!

If you’d prefer to read the AI-generated transcript or listen to the podcast version of this interview, visit our site:

The Certified CROs of the week

Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!

João Marcelo Lima Rodrigues
Cristina Molina Maestro

About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://experimentnation.com/about-the-experiment-nation-cro-qualification-exam/

The 2023 Conference: Early call for submissions

Our Early Call for Conference submissions is now open! This year, to help inspire potential speakers for our annual CRO conference held every September, we’ve asked our community for topics they’d like to see covered. We’ve compiled the list here. If you’d like to submit a session idea, fill out the form below.

Note: To help us achieve our goal of equal representation for this event, submissions are not open to those who identify as male until June 1, 2023. Thank you for your support.

Submit your sessions

If you’ve never seen any of our past sessions check out these playlists:

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