S6E5 - The Biggest Myths in A/B Testing (Why CRO Fails)

A real conversation about why A/B testing doesn’t magically fix broken businesses.

We break down the biggest CRO myths, why copying case studies fails, how experimentation tools really get chosen, and what actually causes friction between CRO, UX, and research teams.

For CROs, experimenters, product, growth, UX, and analytics leaders.

1:38 The biggest myth in A/B testing
3:00 The one-person CRO team fallacy
4:34 Why copying tests never works
10:44 Choosing an experimentation platform
14:39 Working with “difficult” clients