In this issue
What you need to know about Launching a CRO agency with John Ekman
What topics should we cover during our upcoming Conference?
The Certified CROs of the week
Our 2023 Female CRO Speaker List
CRO Short of the week: It’s just CSS
Next Week: Client Relationship Tips from a CRO Agency Founder with Andra Baragan
What you need to know about Launching a CRO agency with John Ekman
10 lessons that helped John Ekman in Launching a CRO agency. John learned many lessons when launching his agency - he wants to share them with you.
Here’s a sneak peek:
It might be small in the beginning. But then what you do is just you build that segment of the market. And then you define yourself as the market leader in that segment. And then you do the marketing thing. And then you build that market. And now you have like your 50% market share in it. And that's going to be your starting point. And then after a while, you might be able to start expanding into other segments in that market. I think that if you want to work with this approach, then find your find your niche to find yourself as a leader in the niche, grow the niche.
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If you’d prefer to read the AI-generated transcript or listen to the podcast version of this interview, visit our site: https://experimentnation.com/2023/04/23/what-you-need-to-know-about-launching-a-cro-agency-with-john-ekman/
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The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
Manoj Prapagar
Marco Aragon
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://experimentnation.com/about-the-experiment-nation-cro-qualification-exam/
Our 2023 Female CRO Speaker List
Inspired by Lucia van den Brink and Ana Catarina Cizilio. If you are planning an event related to Conversion Rate Optimization (CRO), Experimentation, or Growth consider these amazing female speakers.
To add to the list, here are all the female speakers who were guests on Experiment Nation's podcast or spoke at one of our conferences, they include:
Daphne Tideman, Cristina Pujol, Haley Carpenter, Alexandra Solymar Matheny, Marion Ravel, Tracy Laranjo, Marylin Montoya, Izabella Lopes, Harriet Swan, Juliana Jackson, Andra Baragan, Kenya Davis, Krissy Tripp, Bithika Mehra, Eden Bidani, Deborah O'Malley, Melanie Kyrklund, Ayat Shukairy, Danielle Gunraj
To see the full list, visit our YouTube playlist: https://youtube.com/playlist?list=PLEYXGEc7qdyEhW0DiHqsGAAj-x7nhyLzP
YouTube CRO Short of the week
It’s just CSS. How hard could it be?
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Next Week: Client Relationship Tips from a CRO Agency Founder with Andra Baragan
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