Issue 40: Goodbye CRO. Hello CLV.

Also: We want your conference topic suggestions

Apr 20, 2023

What topics should we cover during our upcoming Conference?
Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu
The 2023 CRO Salary Report is live!
Experiment Nation is now on Reddit
CRO Short of the week: Testing on Production
Next Week: What you need to know about Launching a CRO agency with John Ekman

What topics should we cover during our upcoming Conference?

We are holding our annual virtual conference this fall and we need your help!

We want to know which topics would you like our speakers to cover this year. Submit your requests in the form below and we will use your responses to prioritize the speaker submissions. In the past, we've had great speakers such as:
Juliana Jackson, Shiva Manjunath, Jonny Longden, Rishi Rawat, Eden Bidani, Haley Carpenter, Melanie Kyrklund, Aditi Gupta, Lucia Brink, Tracy Laranjo, Kenya Davis, Andra Baragan, and Harriet Swan - and we’re always looking for new up-and-and dozens of others.

Submit your idea here

Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu

In his recent conference session, Valentin Radu shared all the insights that he gained during his 12 years journey, transitioning from CRO towards improving the CLV.

Here’s a sneak peek:

So, now, the the overview is like this conversion rate can be a misleading metric in E commerce and revenue per visitor is more relevant in E commerce. But sometimes when you improve the conversion rate that goes up, the CRO expert or the agency can be happy about the company can lose money. And that’s clear why because if you sell the suboptimal products, which are having a lower margin, and if you improve the conversion rate, may the company can not be profitable.

👉 Listen to the full episode here - and don’t forget to Subscribe it really helps us out!

If you’d prefer to read the AI-generated transcript or listen to the podcast version of this interview, visit our site: https://experimentnation.com/2023/04/15/optimize-customer-lifetime-value-not-conversion-rates-with-valentin-radu/

The Certified CROs of the week

Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!

Juan Cruz Giusto

About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://experimentnation.com/about-the-experiment-nation-cro-qualification-exam/

The 2023 CRO Salary Report is live!

It's finally that time of year again! Experiment Nation just finished its latest Conversion Rate Optimization report - and it's now available to its newsletter subscribers! (Link in the comments)

Now you can find out whether you are being paid fairly as a CRO, or whether you have wiggle room in your salary negotiations. As always, our report allows subscribers to break down salaries by country, gender, visible minority, company size, experience, and title.

Some interesting findings: