Issue #36: Ways to be a better Experimentation LEADER

Demos, Newsletters, and Games, oh my!

Mar 23, 2023

Help us finish our 2023 CRO Salary report
Special offer for our subscribers from Chirpy!
How to be a good Experimentation LEADER with Cristina Pujol
CRO Short of the week: Who needs CROs?
We’re looking for Podcast guests!
What kind of CRO are you?
The CRO meme of the week

Share our newsletter with someone interested in Experimentation and Conversion Rate Optimization - it helps us a lot!

How to be a good Experimentation LEADER with Cristina Pujol

Experimentation should never live in a vacuum. The real power of running business experiments can only be realized when everyone in an organization can benefit from the learnings.

Recently Vista's Cristina Pujol spoke at Experiment Nation's conference last year and shared ways to get started in leading an Experimentation program. Of the many great tips Cristina shared, she shared the benefits of sharing learnings and celebrating experimentation with others.

Here’s a sneak peek:

…I would like to highlight the importance of having everything documented in a public space, meaning anyone in the company can access that experimentation plan, and can see your experiment end to end. And if it’s well explained, literally anyone that is not expert in your domain would be able to understand, that’s how I think it’s important to write everything well. And making sure there are attachments of how the different experiences look like, and so on. And so some ideas, some of them I’ve tried within my team, others I’m hoping I can try soon.

👉 Listen to the full episode here - and don’t forget to Subscribe it really helps us out!

📊 Help us finish our 2023 CRO Salary report

Are you being paid fairly? Help us find out. Experiment Nation is working on its 2023 CRO Salary Report. We will share a high-level summary of the results in APRIL while our newsletter subscribers will get access to the full report along with data explorer.

👉 Contribute to the community and fill in this short survey: https://lnkd.in/gm7j5_wn

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YouTube CRO Short of the week

We are all for companies learning for to optimize, but we strongly suggest hiring experts to guide their journeys.

Subscribe to our YouTube channel

We’re looking for Podcast guests!

We are filling out Experiment Nation's podcast calendar and are looking for Conversion Rate Optimizers (CROs), Experimenters, and A/B Testers with interesting client stories - ones from which they have learned valuable lessons that others can learn from - to appear on the show!

If you're passionate about CRO and experimentation and you'd like to get your voice out there - let us know!

Apply here

What kind of CRO are you?

There are all kinds of CROs out there, and we want to see where they land if we look at how strongly they feel about sample size and copying other sites.

Some folks feel very strongly about only using only large sample sizes, while others feel strongly about testing everything.

Where do you fall on the spectrum?

If you'd like to contribute, visit this form (it will take 30 seconds): https://lnkd.in/e_SBjFDp

We'll share the results next month!