Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Latest interview: Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh
Join our Slack: We’re casual, friendly, and helpful. Chat with us =)
Jobs: Experimentation Job Listings of the Week
Shoutouts: The Certified CROs of the week
Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh
How do you get Product Managers to adopt Experimentation? Shagun Aulakh, a Director of Product Management - Experimentation, shares her tips with Rommil. Here are just a few of the takeaways:
Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.
Prioritize education and internal PR to influence and persuade teams to embrace experimentation.
Define success metrics for your experimentation program and map out a long-term plan for evolving maturity.
Identify champions within the organization to inspire and motivate other teams to adopt experimentation practices.
Democratize insights and share success stories to showcase the value and impact of experimentation.
No time for the full interview? Watch 6 minutes of highlights.
Join our Slack and shoot the sh*t with CROs from around the world
Chat with others in the CRO community. Ask each other questions. Get links to our exclusive content. Hang out at our CRO Therapy sessions. Just say hi and make a friend. To be honest, it will likely be chaotic - so brace yourselves.
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Staff Engineer – Experimentation Platform at Geico (Chevy Chase, USA)
Product Manager, Data Science at Haus (San Francisco, USA)
UX Analyst and CRO Specialist at Golden Goose (Milano, Italy)
Senior Data Scientist – Website Experimentation & Growth at Intercom (London, United Kingdom)
CRO Manager at Firstleaf (USA)
Are you hiring? Submit here
This week’s certified CROs
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here.