#95 | How to Focus on the Right Things featuring Jyoti Malik
Also be part of our upcoming Product Experimentation Event!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Being Purpose-Driven in CRO: How to Focus on the Right Things featuring Jyoti Malik
Event Replay: CRO Trends That Need to Stop
Community Poll: Helps us improve our content
Be part of our next event: Product Experimentation Week
Join our Slack: We’re casual, friendly, and helpful. Chat with us =)
Thank you 5000!
Jobs: Experimentation Job Listings of the Week
Free Event: CRO Trends That Need to Stop
Experiment Nation's 2024 CRO Salary Report is out
Shoutouts: The Certified CROs of the week
Being Purpose-Driven in CRO: How to Focus on the Right Things featuring Jyoti Malik
Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares:
How to run CRO programs with purpose instead of random guesses
Her favourite underrated user research methods
Tips for creating a CRO strategy that succeeds in the long-term
... And much more.
Community Poll: Helps us improve our content
Do you have other suggestions? Let us know on our Slack channel.
Event Replay: CRO Trends That Need to Stop
On May 13, Experiment Nation kicked off a week-long event entitled "CRO Trends that Need to Stop". It featured speakers from around the world sharing their opinions on CRO trends that have jumped the shark and what CROs should do instead.
The sessions were viewed >7.2K times by viewers from around the world - thank you to everyone who took the time to check our sessions out!
Here are the sessions:
Stop villainizing HIPPOs with Nima Yassini
Stop Cherry-Picking Metrics with Jyoti Malik
Stop designing first and writing copy after with Magdalena Baciu
When not to listen to customers with Tim Thijsse
7 Reasons You're Losing Sales By Being Too Smart with Khalil Guliwala
Stop Ripping Off Test Ideas From the Internet with Tracy Laranjo
The myth of low-hanging fruit with Deborah O'Malley
Stop testing stuff you see in case studies with Amrdeep Athwal
Be part of our next event: Product Experimentation Week
This AUGUST, we will hold another week-long event on PRODUCT EXPERIMENTATION. We're looking for SIX speakers (more or less) to share their advice about how they optimize products with experimentation.
If you'd like to participate - fill out this form: Submit your session idea here
SUBMISSION DEADLINE IS JUNE 15
Join our Slack and shoot the sh*t with CROs from around the world
Chat with others in the CRO community. Ask each other questions. Get links to our exclusive content. Hang out at our CRO Therapy sessions. Just say hi and make a friend. To be honest, it will likely be chaotic - so brace yourselves.
Thank you 5000!
We just wanted to thank ALL of Experiment Nation's >5000 YouTube followers and everyone who contributes to our Conversion Rate Optimization and Product Experimentation community for all the support and engagement over the years. We still have a few flagpole events coming up this year - and we hope you enjoy them as much as we enjoy creating them.
Special thanks to all our podcast hosts who have taken the time this year to interview all our guests and who helped make it all possible:
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
CRO Specialist at Sofautor (Germany/Global)
CRO Marketing Specialist at Intellectsoft (Kyiv, Ukraine)
CRO Specialist at Soly (Amsterdam, Netherlands)
Marketing Effectiveness & Experimentation Manager at Bark (London, United Kingdom)
Senior Experimentation Manager at Sky (London, United Kingdom)
Are you hiring? Submit here
Experiment Nation's 2024 CRO Salary Report is out
If you are a Conversion Rate Optimizer, this information can help you get paid fairly. The report highlights how women's salaries have changed year-over-year, as well as how they have changed based on country, title, and minority status. As we do every year, we've included a data explorer to break down this data further and compare 2024 salaries to those from 2023 and 2022 (you'll need to register to the site to access this feature).
Get your CRO Certification!
With Conversion Rate Optimization (CRO) becoming more prevalent around the world, we at Experiment Nation felt the need for some standardization of what we call, “CRO”. This is why we’ve introduced the Experiment Nation CRO Qualification Exam – an accessible (i.e. free) way for CROs to demonstrate their knowledge and expertise in this field. The questions are crafted and maintained by a board of experts from around the world – to ensure that the questions not only validate one’s skills but also do so quickly.: