#89 | Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
And how you can attend a virtual Test and Learn event for FREE!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Lastest Interview: Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
Community: Get FREE access to 2 experimentation events!
Throwbacks: Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team; and Best practices might be killing your experimentation culture – 3 reasons why featuring Ana Catarina Cizilio
Report: Help us with this year’s CRO Salary report!
Jobs: Experimentation Job Listings of the Week
Shoutouts: The Certified CROs of the week
Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO.
From the Community
TWO WEEKS LEFT!
See why PRODUCT x MARKETING = GROWTH
On April 25, Optimizely is bringing product and marketing teams together! When they work closely together, they make customers happy and grow the business.
Here are just a couple of sessions to look forward to:
Rallying siloed functions to drive mobile app optimization with Juliana Jackson, Data Strategy & Experimentation Practice Lead at Media.Monks
How to remove roadblocks in scaling low-maturity experimentation programs with Shiva Manjunath, Senior Web Product Manager, CRO at Motive
During this event, you’ll also learn:
Why aligning product and marketing teams is essential to unlocking growth and efficiency.
How to maintain momentum and become a truly data-driven organization.
How to excel on both the people and the tools side of experimentation.
Explore the complete agenda and register at www.optimizely.com/test-and-learn/
Upcoming Event:
CRO Trends that need to stop
On May 13, Experiment Nation is holding a week-long event entitled "CRO Trends that Need to Stop". It will feature speakers from around the world sharing their opinions of CRO trends that have jumped the shark and what CROs should do instead. Here are just some of the sessions to look forward to:
Stop villainizing HIPPOs with Nima Yassini
Stop Cherry-Picking Metrics with Jyoti Singh
Stop designing first and writing copy after with Magdalena Baciu
When not to listen to customers with Tim Thijsse
7 Reasons You're Losing Sales By Being Too Smart with Khalil Guliwala
Stop Ripping Off Test Ideas From the Internet with Tracy Laranjo 🍊
The myth of low-hanging fruit with Deborah O'Malley
Stop testing stuff you see in case studies with Amrdeep Athwal
If you'd like access to our event once it goes live, fill out our anonymous CRO survey:
This Week’s Throwbacks
Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team
Sina Fak talks about the misconceptions around CRO managers, emphasizing the need for a multidisciplinary team approach. He highlights the importance of culture, resources, strategic alignment, and education in successful CRO programs.
Best practices might be killing your experimentation culture – 3 reasons why featuring Ana Catarina Cizilio
For today's Experiment Nation's throwback, I have for you, one of Ana Catarina Cizilio’s talks at Experiment Nation’s Conference about some practices that might be killing your experimentation culture. Here are 5 key takeaways:
Beware of blindly following best practices – they might not fit your unique context.
Understand the “why” behind test results to ensure long-term success.
Consider factors like lead qualification and SEO implications before implementing changes.
Correlation is not causation – dive deep into data to uncover true insights.
Embrace a culture of experimentation focused on learning, not just winning tests.
Watch Ana’s full talk for more insights on building a robust experimentation strategy here:
Last week to submit! Answer our 3-minute survey to get a copy of our CRO salary report!
How do CRO salaries break down by seniority, country, minority status, team size, and gender? Experiment Nation is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, answer our quick and ANONYMOUS survey here.
Latest Experimentation Jobs
From the community
Senior Product Manager - Experimentation Growth at Optimizely (Remote, Amsterdam Area)
Optimisation Consultant (CRO) at Eclipse (London Area, United Kingdom) - Reach out to Ellie Hughes for more information.
Other postings
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Conversion Rate Optimization (CRO) Specialist at ConversionWise (Remote, United Kingdom)
Lead Analyst at Vista (Bengaluru, India)
Senior Manager Media Experimentation Design at GoDaddy (Remote, India)
Senior Staff Applied Scientist - Causal inference & Experimentation at Uber (San Francisco, USA)
VP, Experimentation at Kinesso (New York, USA)
Are you hiring? Submit here
This week’s Certified CROs
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
João Pedro Paranhos Moreira
Baron Swainson
Jesús Mena Casado
Edouard Witrand
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: