#87 | The power of CRO mentorship with Tracy Laranjo
And appear on our show!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Lastest Interview: The power of CRO mentorship with Tracy Laranjo
Community: Get FREE access to 2 experimentation events!
Throwbacks: Product Experimentation: Start with me, take a chance, be ready for failure with Siddharth Taneja and Jaya Gupta; and Aditi Gupta talks about influencing product roadmaps with experimentation
Report: Help us with this year’s CRO Salary report!
Jobs: Experimentation Job Listings of the Week
Shoutouts: The Certified CROs of the week
Be our guest: Appear on our show!
The power of CRO mentorship with Tracy Laranjo
The latest episode of Experiment Nation is live! This week, Fractional Head of CRO, Tracy Laranjo 🍊 talks about the power of mentorship for Conversion Rate Optimizers (CROs). In this interview, she covers:
Why would CROs need mentorship?
How do you find one?
When are you ready to be a mentor and how do you get that word out?
....and most importantly...
Would Tracy be a mentor for our listeners?
From the Community
Upcoming Event:
See why PRODUCT x MARKETING = GROWTH
On April 25, Optimizely is bringing product and marketing teams together! When they work closely together, they make customers happy and grow the business.
Here are just a couple of sessions to look forward to:
Rallying siloed functions to drive mobile app optimization with Juliana Jackson, Data Strategy & Experimentation Practice Lead at Media.Monks
How to remove roadblocks in scaling low-maturity experimentation programs with Shiva Manjunath, Senior Web Product Manager, CRO at Motive
During this event, you’ll also learn:
Why aligning product and marketing teams is essential to unlocking growth and efficiency.
How to maintain momentum and become a truly data-driven organization.
How to excel on both the people and the tools side of experimentation.
Explore the complete agenda and register at www.optimizely.com/test-and-learn/
Upcoming Event:
CRO Trends that need to stop
On May 13, Experiment Nation is holding a week-long event entitled "CRO Trends that Need to Stop". It will feature speakers from around the world sharing their opinions of CRO trends that have jumped the shark and what CROs should do instead. Here are just some of the sessions to look forward to:
Stop villainizing HIPPOs with Nima Yassini
Stop Cherry-Picking Metrics with Jyoti Singh
Stop designing first and writing copy after with Magdalena Baciu
When not to listen to customers with Tim Thijsse
7 Reasons You're Losing Sales By Being Too Smart with Khalil Guliwala
Stop Ripping Off Test Ideas From the Internet with Tracy Laranjo 🍊
The myth of low-hanging fruit with Deborah O'Malley
Stop testing stuff you see in case studies with Amrdeep Athwal
If you'd like access to our event once it goes live, fill out our anonymous CRO survey:
This Week’s Throwbacks
Product Experimentation: Start with me, take a chance, be ready for failure
For today's throwback from early 2021 (wow that feels so long ago), I have for you a podcast by Siddharth Taneja and Jaya Gupta, experienced professionals in data science and FinTech, about the product development lifecycle and incorporating experimentation into it. They stress the need for interdisciplinary collaboration and fostering a culture of creativity and risk-taking within teams. Listen to the full episode on Spotify here:
Aditi Gupta talks about influencing product roadmaps with experimentation
In this interview from 2021, Aditi Gupta, a seasoned Product Manager with experience in e-commerce, SaaS, and digital marketing. Aditi emphasizes the importance of experimentation in shaping product roadmaps, advocating for small experiments early on to validate ideas and find product-market fit faster. She touches on how to align growth metrics with business goals, focusing on customer acquisition and retention. Read the full interview here:
Answer our 3-minute survey to get a copy of our CRO salary report!
How do CRO salaries break down by seniority, country, minority status, team size, and gender? Experiment Nation is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, answer our quick and ANONYMOUS survey here.
Latest Experimentation Jobs
From the community
Senior Product Manager - Experimentation Growth at Optimizely (Remote, Amsterdam Area)
Other postings
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Conversion Rate Optimization (CRO) Specialist at ConversionWise (Remote, United Kingdom)
Lead Analyst at Vista (Bengaluru, India)
Principal Product Manager - Personalization at Catawiki (Amsterdam, Netherlands)
Director, Analytics & Experimentation at Feeld (Remote, United Kingdom)
CRO Specialist at Nord Security (Vilnius, Lithuania)
Are you hiring? Submit here
This week’s Certified CROs
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
Dan Drury
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: