#86 | Product Management vs. CRO with Bryce York
Also server-side testing FTW and what Growth is NOT
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Lastest Interview: Product Management vs. CRO with Bryce York
Community: Get FREE access to 2 experimentation events!
Throwbacks: Growth isn't Marketing with Daphne Tideman; and How to change visitor's habits with running server-side tests with Lucia van den Brink
Report: Help us with this year’s CRO Salary report!
Jobs: Experimentation Job Listings of the Week
Shoutouts: The Certified CROs of the week
Be our guest: Appear on our show!
Product Management vs. CRO with Bryce York
The latest episode of Experiment Nation's podcast is out! The worlds of Product Management and Conversion Rate Optimization often overlap and the lines can be blurry. Bryce York, Director of Product Management at Tatari, recently chatted with Richard Joe to explore the parallels and distinctions between CRO and product management, especially in smaller companies where overlapping skills are crucial. Bryce also shares his personal journey from entrepreneurship to product management, underscoring the significance of both qualitative and quantitative data in experiment design. Finally, Bryce emphasizes the importance of documentation and knowledge sharing in cultivating an experiment-driven culture. Watch the full interview here:
From the Community
Upcoming Event:
See why PRODUCT x MARKETING = GROWTH
On April 25, Optimizely is bringing product and marketing teams together! When they work closely together, they make customers happy and grow the business.
Here are just a couple of sessions to look forward to:
Rallying siloed functions to drive mobile app optimization with Juliana Jackson, Data Strategy & Experimentation Practice Lead at Media.Monks
How to remove roadblocks in scaling low-maturity experimentation programs with Shiva Manjunath, Senior Web Product Manager, CRO at Motive
During this event, you’ll also learn:
Why aligning product and marketing teams is essential to unlocking growth and efficiency.
How to maintain momentum and become a truly data-driven organization.
How to excel on both the people and the tools side of experimentation.
Explore the complete agenda and register at www.optimizely.com/test-and-learn/
Upcoming Event:
CRO Trends that need to stop
On May 13, Experiment Nation is holding a week-long event entitled "CRO Trends that Need to Stop". It will feature speakers from around the world sharing their opinions of CRO trends that have jumped the shark and what CROs should do instead. Here are just some of the sessions to look forward to:
Stop villainizing HIPPOs with Nima Yassini
Stop Cherry-Picking Metrics with Jyoti Singh
Stop designing first and writing copy after with Magdalena Baciu
When not to listen to customers with Tim Thijsse
7 Reasons You're Losing Sales By Being Too Smart with Khalil Guliwala
Stop Ripping Off Test Ideas From the Internet with Tracy Laranjo 🍊
The myth of low-hanging fruit with Deborah O'Malley
Stop testing stuff you see in case studies with Amrdeep Athwal
If you'd like access to our event once it goes live, fill out our anonymous CRO survey:
This Week’s Throwbacks
Growth isn't Marketing with Daphne Tideman
🚀 Are you struggling to differentiate between growth and marketing? Check out this session by Daphne Tideman where she shares key insights on why growth isn’t marketing and how to structure your team for success. Here are 5 key takeaways:
Understand the difference between growth and marketing
Explore the three different team structures for growth
Recognize the importance of brand and growth for overall success
Embrace a data-driven and rapid experimentation approach for growth
Learn from real-life examples of successful growth team structures
Watch the full video for in-depth insights and practical tips to implement in your organization here:
How to change visitor's habits with running server-side tests with Lucia van den Brink
Check out this session from Lucia van den Brink ✨️ about changing visitor habits with server-side testing! Here are 5 key takeaways:
Habits take time to form: 66 days on average, according to research
Consider server-side testing for longer-term behavior change
Understand your website’s visitor habits and routines to tailor your optimization strategies
Server-side testing has pros (e.g., no flicker effect) and cons (e.g., complexity)
Experimentation maturity model: from a Jack-of-all-trades to a Centre of Excellence
If you're looking to ramp up your testing program, check out the full interview here: https://lnkd.in/ghFTJ3HF
Answer our 3-minute survey and get a copy of our CRO salary report!
Time is running out!
How do CRO salaries break down by seniority, country, minority status, team size, and gender? Experiment Nation is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, answer our quick and ANONYMOUS survey here.
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Conversion Rate Optimization (CRO) Specialist at ConversionWise (Remote, United Kingdom)
Lead Analyst at Vista (Bengaluru, India)
Global CRO Specialist at Audible (Berlin, Germany)
Senior Digital Experimentation Specialist at Eclaro (Addison, USA)
Are you hiring? Submit here
Appear on our show!
Are you a Conversion Rate Optimizer (CRO) or a Product Manager that runs Experiments on your features? If that's the case, Experiment Nation would love to have you on our podcast! If you'd like to appear on our show, sign up here: https://docs.google.com/forms/d/e/1FAIpQLScPLeH181W2FvE3icUa0ZfS4PHeMvNGgFpUSK4UVALjQWDYiA/viewform