#82 | Don't Test Everything, Focus on Skeptical Customers and Optimize Freemium Models
Coming soon: Our Product Experimentation Event!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
This Week’s Throwback: Culture, Don't Test Everything, Focusing on Skeptical Customers and Optimizing Freemium Models
Help us with this year’s CRO Salary report!
From the Community: FREE Product Management X Experimentation Panels
Experimentation Job Listings of the Week
Participate in our latest event about Product Experimentation
The Certified CROs of the week
This Week’s Throwback
📣 This Week’s Throwback: Culture, Don't Test Everything, Focusing on Skeptical Customers and Optimizing Freemium Models 📣
During Experiment Nation's break from creating new content, we’re bringing you throwbacks of popular interviews and conference sessions from the past few years. This week we’re featuring:
The truth about building an Experimentation Culture with Mark Eltsefon
WIN by focusing on SKEPTICAL first-time customers With Rishi Rawat, the Shopify product page guy
Don't test everything with Oliver Palmer
Optimizing Freemium Models: Welcome to the land of flat results ft. Dorian Crespo Gonzalez
Here is a playlist of all the episodes: https://youtube.com/playlist?list=PLEYXGEc7qdyGPYYOMJ5MXGBtINqoFKsoW&si=z3x6aNOBb9VOPezf
Help us with this year’s CRO Salary report!
How do CRO salaries break down by seniority, country, minority status, team size, and gender? Experiment Nation is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, answer our quick and ANONYMOUS survey here.
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Director, Experimentation at Morningstar (Chicago, USA)
Sr Data Scientist – Experimentation at Chewy (Boston, USA)
Senior Data Scientist at Incrmntal (Tel Aviv, Israel)
Conversion Rate Optimisation (Experimentation) Consultant at Conversion (Farringdon, United Kingdom)
Senior Data Scientist, Pricing and Value Experimentation at Spring Health (USA)
Are you hiring? Submit here
Participate in our Product Experimentation event
This AUGUST, we will hold another week-long event about PRODUCT EXPERIMENTATION. We’re looking for FIVE speakers (more or less) to share their advice about how they optimize products with experimentation (and if you’re not, what gives?) If you’d like to participate - fill out the form below:
From the Community: FREE Product Management X Experimentation Panels
If you’re a PM you’ll want to check one of these virtual events out.
Watch FREE Product Manager x Experimentation Panels
Product managers have to be data-driven, that’s a non-negotiable. If you’re developing a product, 500Talks is hosting TWO great panels on Data-Driven Product Management.
They’ll be sharing real-world examples and give you tips on how to overcome your challenges. They are FREE events.
EMEA Panelists include:
Laura Jenner - Director, Product, ITV
Alberto Ferreira - Service Design Lead, Lloyds Bank
Savitha Ajitraj - Lead Product Manager, PayPal
Kavya Vibhu - Analytics Product Lead, M&G Investments
Dejan Dragusin - Technical Product Manager, Optimizely
North American Panelists include:
Manash Bhattacharjee - SVP & GM, Product Management, HealthEquity and Former Head of Product, Pepsico
Nathan McGowan - Senior Product Manager, Fox Television Stations
Tenni Theurer - Chief Product Officer, Spring Free EV | Former VP, Consumer Product, Verizon
David Carlile Senior Product Strategy Director, Optimizely
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
Ignacio A. Aguirre
Maxime Degos
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2