#78 | Get Paid what you're worth, when to send emails, and how to stop having bad ideas
Also: Get your FREE copy of Rommil Santiago's not-so-well written book!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
The Week’s Throwback: Global experimentation, Get Paid what you're worth, when to send emails, maximizing hypotheses, and we need to stop having bad ideas
Help us with this year’s CRO Salary report!
Ramblings of a founder: “In-Code” and “On-Code” Testing
Experimentation Job Listings of the Week
The Certified CROs of the week
This Week’s Throwback
This week, we have for you: Global experimentation, Get Paid what you're worth, when to send emails, maximizing hypotheses, and we need to stop having bad ideas
During Experiment Nation's break from creating new content, we’re bringing you throwbacks of popular interviews and conference sessions from the past few years. This week we’re featuring:
Global experimentation: Problem-solving at scale with Melanie Kyrklund
Get a great CRO job and get PAID with Tracy Laranjo 🍊
What’s the best time to send an email? ft. Deborah O'Malley
How to Maximize Hypotheses Testing with Eduardo Marconi Pinheiro Lima
Increase Conversion Rates. Stop having bad test ideas with Bart Schutz 🌱💚🌍 Schutz
Here is a playlist of all the episodes:
Help us with this year’s CRO Salary report!
How do CRO salaries break down by seniority, country, minority status, team size, and gender? Experiment Nation is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, answer our quick and ANONYMOUS survey here.
Ramblings of a Founder: “In-Code” and “On-Code” Testing
How I spent a large chunk of my weekend
I was recently chatting with my wife trying to explain what I do for a living - as one does - and I realized how challenging it is to describe the difference between client-side testing and server-side testing (or is it web testing and feature testing?) to someone unfamiliar with the digital industry. If you’ve never had the joy of sitting in on one of these conversations, this is what you’re missing out on:
“So client-side testing is good for web and server-side testing is good for apps?”
“well…no, actually you can use server-side testing for web too. What you really need to understand is, is what a feature flag is…”
“A feature what? But wait, isn’t it all code?”
“Yes. But the WAY we show the different variations are different.”
“So it’s not about WHERE you are testing, but HOW you build the test?”
“….yes…”
“So why do people call it web or feature testing if features exist on web too?”
“…………stop making sense.”
So I decided to share the TLDR of this scholarly exploration to hopefully help you one day.
“In-code testing"
These are tests that are executed by manipulating the code itself - usually with a Feature Flag implemented by engineering. I call it this because the test is implemented within the code itself. Hence “In-code”.
“On-code testing"
These are tests that you execute by putting stuff on top of your code. If you think about it, most WYSIWYG-enabled tests work by taking the code delivered by a server and adding code onto it.
Anyways, that’s what seemed to make sense in my household. What would YOU call the difference? Let us know on Experiment Nation’s Slack!
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Applied Scientist, Simulation and Experimentation at Amazon (Seattle, USA)
Conversion Rate Optimization Specialist at Tibber (Oslo, Førde or Stockholm)
Senior Conversion Optimization Executive at Flutter Entertainment (Dublin, Ireland)
Digital Analytics & CRO Manager at Hunkemöller (Hilversum, Netherlands)
Data Scientist II – Brand Marketing at Uber (Amsterdam, Netherlands)
Are you hiring? Submit here
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2