#77 | Lessons from >1000 tests, the importance of telling stories and painted doors
Also: Get your FREE copy of Rommil Santiago's not-so-well written book!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
The Week’s Throwback: Lessons from >1000 tests, the importance of telling stories, fallacies to avoid, and painted doors
There is still time to be part of Experiment Nation's mini-conference!
Experimentation Job Listings of the Week
Contribute to the CRO Salary report!
The Certified CROs of the week
This Week’s Throwback
This week, we have some gems for you: Lessons from >1000 tests, the importance of telling stories, fallacies to avoid, and painted doors!
During Experiment Nation's break from creating new content, we’re bringing you throwbacks of popular interviews and conference sessions from the past few years. This week we’re featuring:
CRO Insights from a Meta-Analysis of over 1000 A/B Tests with Georgi Georgiev
Landing Page Optimization: Your landing page should end your ad story ft. Gerda Vogt-Thomas
Avoid AB Test issues: AB testing fallacies and practical tips on how to avoid them ft. Ellie Hughes
Great PMs know how to tell good stories with Priya Bhatia
Introduction to Painted Door Testing ft. Jyoti Malik
Here is a playlist of all the episodes: https://www.youtube.com/playlist?list=PLEYXGEc7qdyHeowwQ2lQTqdwv8dxykQVZ
There is still time to be part of Experiment Nation's mini-conference!
Calling all CROs and Experimenters! There is still time to be part of Experiment Nation's mini-conference!
Experiment Nation is holding a virtual on-demand Mini-Conference THIS MAY! It will be focused on "CRO trends that need to stop". We are limiting the speaker lineup to roughly FIVE (but you might be able to twist our rubber arms).
If you'd be interested in participating session, submit your session ideas here: https://docs.google.com/forms/d/e/1FAIpQLSem8Y6BTC72f3UML9v77mZnV3tmMM0fuUPCoVIxOXCuc2FcYg/viewform
** Note that the updated deadline is January 26! **
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Product Analyst at Vista (Spain)
Digital Experience Analyst at Journey Further (Multiple locations, United Kingdom)
Senior Data Engineer (Experimentation Platform) at GetYourGuide (Berlin, Germany)
Experimentation Strategy Lead -Insights & Experimentation Enablement at Liberty Mutual (Boston, USA)
CRO Website Senior Analyst at Pearson (Germany)
Are you hiring? Submit here
Get your copy of our 2024 CRO Salary report
How do CRO salaries break down by seniority, country, minority status, team size, and gender in 2023? Experiment Nation is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, contribute to the study and subscribe to our newsletter. Get your access here: https://lnkd.in/gwADBWTd
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2