#76 | Takeaways from 22K tests, getting buy-in, pre-test planning, surviving your first 90 days, and form optimization
Also: Get your FREE copy of Rommil Santiago's not-so-well written book!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
From the Community: Speero’s Experimentation Center-of-Excellence Series
The Week’s Throwback: CRO takeaways from 22K tests, getting buy-in, pre-test planning, surviving your first 90 days, and form optimization.
Submit your session for our mini-conference before February 16, 2024
Experimentation Job Listings of the Week
Contribute to the CRO Salary report!
The Certified CROs of the week
From the Community
Speero’s Experimentation Center-of-Excellence Series
Ben is sharing full episodes and notes/resources from his interviews with practitioners like myself, Lukas Vermeer, Tim Thijsse, Melanie Kyrklund, Stewart Ehoff, Shagun Aulakh, 🚀 Luke Frake, Luis Trindade, Ruben de Boer and Sidhant Bakhru, (with more to come) in a giant Miro board where he embeds the videos, adds notes, resources to make connections in the patterns of how organizations are scaling experimentation into their teams.
To get access to the Miro board - simply trade a bit of your time and data to help the effort. If you have a program, and fill out Speero’s Experimentation Maturity audit, Ben will send you access to it.
As a bonus, subscribers to this newsletter get a FREE copy of my (not-so-well but enthusiastically written) book, Sprinting to Show Value in which I talk about how to survive getting an Experimentation Program off the ground.
This Week’s Throwback
CRO takeaways from 22K tests, getting buy-in, pre-test planning, surviving your first 90 days, and form optimization.
During our break from creating new content, we’re bringing you throwbacks of popular interviews and conference sessions from the past few years. This week we’re featuring:
7 must-know CRO fundamentals based on running 22,000 tests with Ayat Shukairy
How to get buy-in for your CRO program with Jonny Longden
Stop struggling with testing - start pre-test planning with Haley Carpenter
The CRO Survival guide with Carlos Trujillo
Get the most out of form optimization! Ft. Ana Kerkovic
Submit your session for our mini-conference before February 16, 2024
Experiment Nation is holding a virtual on-demand Mini-Conference in May 2024 focused on "CRO trends that need to stop". We are limiting the speaker lineup to roughly FIVE. If you'd be interested in participating session, submit your session ideas here: https://lnkd.in/gnRaB3Pt - DEADLINE FOR SUBMISSION IS FEBRUARY 16, 2024.
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
CRO Product Manager at Palta (London, Cyprus or Remote)
Experimentation Strategist at Kilo Health (Vilnius, Lithuania)
Director, Experimentation and Conversion at BuzzRx (Lauderdale, USA)
Conversion Rate Optimization Lead at Dentolo (Berlin, Germany)
Senior Data Engineer – Experimentation at Hello Fresh (Berlin, Germany)
Are you hiring? Submit here
Get your copy of our 2024 CRO Salary report
How do CRO salaries break down by seniority, country, minority status, team size, and gender in 2023? Experiment Nation is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, contribute to the study and subscribe to our newsletter. Get your access here: https://lnkd.in/gwADBWTd
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2