#72 | How to get Stakeholder Buy-in for all your Experiments featuring André Morys
Also: Vote for your favorite CRO!
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In this issue
How to get Stakeholder Buy-in for all your Experiments featuring André Morys
Will Laurenson: From Startups to CRO Mastery
From the Community: Are you in Europe? Looking for Growth and Experimentation conferences?
Experimentation Job Listings of the Week
Contribute to the CRO Salary report!
The Certified CROs of the week
We announce the TOP 20 must-meet CROs of 2023 next week!
💬 How to get Stakeholder Buy-in for all your Experiments featuring André Morys
Learn from André Morys, CEO of KonversionsKRAFT, on gaining crucial stakeholder buy-in for experiments. André highlights the challenges faced by optimizers and advocates for understanding team dynamics through stakeholder mapping. He emphasizes approaching stakeholders, using empathy to build relationships, and overcoming objections. André shares practical insights on conflict management, including a stakeholder map with color-coded power dynamics. Discover the significance of regular check-ins, fostering trust, and achieving tangible results in experimentation. Master the art of securing support for your experiments effectively.
Here’s a preview:
“We have this stakeholder map. So you understand for each person, their power and their attitude…it's basically four quadrants. And we use color coding for all the quadrants. The worst thing that can happen to you is if a person is negative towards expectation and has a high power, we mark these people blue. These are the people that usually create pain in the ass in your day to day job, because they don't want you to change certain things, or they don't like it at all, or they try to prove you wrong with your data...”
💬 Will Laurenson: From Startups to CRO Mastery
Will Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses.
Here’s a preview:
“…after running God knows how many tests, several hundred tests probably right now, it it kind of felt like everything was falling into three categorie…usability, anxiety, and motivation…”
Watch Khalil’s conversation with Will here
Past interviews
From the Community
Are you in Europe? Looking for Growth and Experimentation conferences?
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Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Growth Lead at Cleo (London, United Kingdom)
Principal Product Designer, Growth and Experimentation at Yahoo (USA)
Digital Experimentation Data Specialist at Lego (London, United Kingdom)
Senior, Data Scientist – Experimentation at Walmart (San Bruno, USA)
Growth Strategist at CRO Metrics (USA)
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We need your help! Contribute to the 2024 CRO Salary report
How do CRO salaries break down by seniority, country, minority status, team size, and gender in 2023? Experiment Nation is compiling its 2024 CRO / Experimenter salary report. If you've ever wondered whether you are paid fairly in your current job or for an upcoming one, you'll know how valuable this resource is for the community. To get your copy of the report when it is ready, contribute to the study and subscribe to our newsletter. Get your access here: https://lnkd.in/gwADBWTd
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://experimentnation.com/about-the-experiment-nation-cro-qualification-exam/