#68 | The top CRO Myths that experimenters have to bust
Also: Contribute to the CRO Salary Survey!
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In this issue
Contribute to the CRO Salary report!
The top CRO Myths that experimenters have to bust ft. Lucas Vos
Experimentation Job Listings of the week
The Certified CROs of the week
Experiment Nation’s CRO Awards: Nominations are open!
We’re looking for podcast guests
Contribute to the CRO Salary report!
It's that time of year again! Experiment Nation is compiling its annual CRO / Experimenter salary report. If you've ever wondered whether you were paid fairly in your current job or for an upcoming one, you'll know how valuable a resource like this is for the community. Like every year, we'll break down the report by seniority, country, minority status, and gender. But this year, we'll be adding team size and site traffic to the report.
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The top CRO Myths that experimenters have to bust ft. Lucas Vos
Lucas, a senior conversion specialist, shares his journey in the media industry, emphasizing the transformative impact of A/B testing. He discusses myths about experimentation - debunking them along the way as well as highlights the importance of validation, integration into essential projects, and showcasing negative results. Lucas encourages testing the obvious and unexpected, questioning assumptions, and showing the value of experimentation to reduce risk and aid decision-making, making it an asset for senior managers and specialists.
Here’s a preview:
“...developers in the product organization ...they're mostly focused on releasing features being a bit of a feature factory and with high pressure also from the top management because they want to have that fancy feature that they have been promised that they only assume that it's going to work....there's always a really important project that everyone has to work on and then if you have experiments that are not related to that.. yeah good luck with that getting get prioritized”
Here are the interesting parts for those who want to jump right in:
03:20 - Organizational Focus on Release Features
06:45 - High Pressure from Top Management
09:30 - Importance of Important Projects
12:15 - Introduction to Lucas and his Background
18:20 - Role as a Senior Conversion Specialist
21:05 - Streaming Platform Competition
24:00 - Onboarding Customers and Improving User Experience
30:25 - Setting Up an Experimentation Program
33:40 - Initial Challenges and Embedding Culture
39:45 - Optimizing the Discover Journey
42:30 - Relatability of Discovering Content
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Data Analist/Scientist at Online Dialogue (Utrecht, Netherlands)
CRO Account Manager at Croud (Shrewsbury, United Kingdom)
Data engineer (AI systems) at Textkernel (Amsterdam, Netherlands)
Conversion Rate Optimization (CRO) Specialist at Pilothouse (Victoria, Canada or Remote)
Sr. Director of Product Management – Online Direct Sales Experience at Global Payments (Oklahoma City, USA)
Are you hiring? Submit here
Other jobs from the community
CRO Researcher at Loop Earplugs (New York, USA; Amsterdam, NL; and Antwerp, BE). Teleworking is an option too.
Digital Product Manager at YETI (Austin, TX, USA)
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2
Nominate a CRO!
We’re collecting nominations for the top must-meet experimenters of 2023. Those who love to connect with others, freely share their advice, and introduce people to others - without the attitude. If you know someone who should be on this list - nominate them!
Voting ends when the diversity of the nominations represents that of the larger community - so remember to nominate underrepresented folks who would be otherwise overlooked as well.