Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your own Conversion Rate Optimization practice!
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In this issue
Personalization timing matters - Avoid these common mistakes ft. Eric Melchor
Experimentation Job Listings of the week
When choosing an A/B testing tool, how do create your shortlist?
The Certified CROs of the week
Community Chatter: Should your MDE be 10% - at most?
Experiment Nation’s CRO Awards: Nominations are open!
We’re looking for podcast guests
Personalization timing matters - Avoid these common mistakes ft. Eric Melchor
Eric Melchor, a proud Texan living in Romania, is the host of the Innovators Can Laugh podcast and is a self-proclaimed mediocre tennis player. He recently spoke to Experiment Nation’s own Khalil Guliwala about how to get the most out of your Personalization efforts.
Here’s a preview:
“Forget any landing pages, forget the homepage, focus on the product page, because good changes that you make there in terms of experimenting or any changes that you may make could have a really, really, really big impact.”
Here are the interesting parts for those who want to jump right in:
00:00: Emphasize changes on the product page.
02:15: Create delightful experiences in real-time.
08:27: Treat visitors personally for better conversions.
12:46: Discuss challenges in client collaboration.
18:33: Optimize product pages for conversion impact.
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Data Analist/Scientist at Online Dialogue (Utrecht, Netherlands)
CRO Account Manager at Croud (Shrewsbury, United Kingdom)
Director, Product Management – Experimentation at Capital One (USA)
Head of Digital Analytics and CRO at Cinch (United Kingdom)
eCommerce Insights & Experimentation Intern at Patagonia (Amsterdam, Netherlands)
Are you hiring? Submit here
Other jobs from the community
CRO Researcher at Loop Earplugs (New York, USA; Amsterdam, NL; and Antwerp, BE). Teleworking is an option too.
Digital Product Manager at YETI (Austin, TX, USA)
When choosing an A/B testing tool, how do create your shortlist?
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2
Community Chatter
Let us know what you think about these on our Slack channel!
Recently Ronny Kohavi shared on LinkedIn: Why 5% should be the upper bound of your MDE in A/B tests
Nominate a CRO!
We’re collecting nominations for the top must-meet experimenters of 2023. Those who love to connect with others, freely share their advice, and introduce people to others - without the attitude. If you know someone who should be on this list - nominate them!
Voting ends when the diversity of the nominations represents that of the larger community - so remember to nominate underrepresented folks who would be otherwise overlooked as well.
We’re looking for Podcast guests for 2024!
We are filling out Experiment Nation's podcast calendar for 2024 and are looking for Conversion Rate Optimizers (CROs), Experimenters, and A/B Testers with interesting client stories - ones from which they have learned valuable lessons that others can learn from - to appear on the show!
If you're passionate about CRO and experimentation and you'd like to get your voice out there - sign up now!