#60 | What you need to know about Landing pages ft. Claire More
Also: Be a guest on our podcast!
Welcome to Experiment Nation’s Newsletter! Every week we share our latest interviews, instructional conference sessions, and upcoming reports and events. We hope you find this useful for your Conversion Rate Optimization practice!
In this issue
What you need to know about Landing pages with Claire More
Poll: Should we hold a CRO Competition?
Register for our Conference!
Experimentation Job Listings of the week
The Certified CROs of the week
CRO Short of the Week: Always have a sounding board.
Experiment Nation’s CRO Awards: Nominations are open!
We’re looking for podcast guests
What you need to know about Landing pages with Claire More
Here’s a sneak peek:
“…without integrating landing pages into your strategy, users are often sent to generic landing pages or generic pages on your website, such as PDPs, collections pages, home pages, etc. These landing points often lack the messaging that resonates with the visitor at their specific stage of awareness.“
Watch our conference!
Every year, we hold an on-demand virtual conference focused on topics of interest to CROs and Experimenters, and this year we are holding our event from September 18 to 22! This year we have 36 sessions from expert experimenters from 16 countries - of which over a third identify as female. It’s our most diverse event ever!
Here’s a sneak peek of Jyoti Malik’s session, “Experimenting with Painted Doors”
"…the concept is this: you don't build a door hoping people will walk through it. You take the much easier route of painting one on a wall and watching to see whether people even attempt to open it. So basically instead of building out an entire feature, create the suggestion of a feature and see how many users want to utilize it. That's what is called painted door test. They are also called Smoke tests or Fake Door tests. Let's understand this with the help of an example…”
Interested in getting access to our event as well as all our past conferences (over 100 sessions)?
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Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Analist at ClickValue (Amsterdam, Netherlands)
Senior Conversion Optimization Manager at Zolar (Germany)
Analytics & Optimization Consultant at Valtech_ (Copengagen, Denmark)
Staff Product Analyst – Experimentation at Eventbrite (Spain)
Digital Experimentation & Optimization Team Lead at Zooplus (Madrid, Spain)
Are you hiring? Submit here
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
Christopher Cardoen
Albin Otterstål Noack
Nicolas Togni
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2
YouTube CRO Short of the week
Not all CROs are CROs.
Nominate a CRO!
We’re collecting nominations for the top must-meet experimenters of 2023. Those who love to connect with others, freely share their advice, and introduce people to others - without the attitude. If you know someone who should be on this list - nominate them!
We’re looking for Podcast guests for 2024!
We are filling out Experiment Nation's podcast calendar for 2024 and are looking for Conversion Rate Optimizers (CROs), Experimenters, and A/B Testers with interesting client stories - ones from which they have learned valuable lessons that others can learn from - to appear on the show!
If you're passionate about CRO and experimentation and you'd like to get your voice out there - sign up now!