#58 | The truth about building an Experimentation Culture with Mark Eltsefon
Also: Nominate your favourite CRO!
Welcome to Experiment Nation’s Newsletter! Every week we share our latest interviews, instructional conference sessions, and upcoming reports and events. We hope you find this useful for your Conversion Rate Optimization practice!
In this issue
The truth about building an Experimentation Culture with Mark Eltsefon
Watch our conference!
The Certified CROs of the week
Experimentation Job Listings
Try Enzo - our AI-Powered CRO Chatbot
CRO Short of the Week: Every failure is a learning opportunity
Experiment Nation’s CRO Awards: Nominations are open!
We’re looking for podcast guests
The truth about building an Experimentation Culture with Mark Eltsefon
Here’s a sneak peek:
“Most, you know, they are…people, engineering religious people, they just focus on the last part, on statistical math, how data is collected, etc. And other people, product managers, wherever it can be, just focus on political things, not even, defining clear goals, clear hypothesis, but [only] on political purpose. …just to find a balance between them is really a challenge, and it's where the biggest problem.“
Watch our conference!
Every year, we hold an on-demand virtual conference focused on topics of interest to CROs and Experimenters, and this year we are holding our event from September 18 to 22! This year we have 36 sessions from expert experimenters from 16 countries - of which over a third identify as female. It’s our most diverse event ever!
Here’s a sneak peek of Ana Kerkovic’s session, “Get the most out of forms!”
"…and when it comes to form assessment one of the underlying psychological concepts that comes about is the concept of reciprocity and this concept talks about how people like to return favors.”
Interested in getting access to our event as well as all our past conferences (over 100 sessions)?
Subscribe to our YouTube channel
Leave a comment on one of our videos
Tell us you’ve subscribed via this form and we’ll send you the conference URL
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
Yashika Bhati
Ken Kutyn
Vignesh Lokanathan
Ibrahima Diagne
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2
Latest Experimentation Jobs
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior CRO Analist at ClickValue (Amsterdam, Netherlands)
Conversion Rate Optimisation Strategist at Omniconvert (Bucharest, Romania)
Product Analyst at Rakuten Rewards (Toronto, Canada)
Software Engineer (Leadership) – Ads Experimentation at Meta (Sweden or United Kingdom)
Senior Product Manager, Product Growth at Ostro (USA)
Are you hiring? Submit here
We ask our AI-Powered CRO Chatbot about MAB vs. A/B Tests
Joel Polsky recently posted a question about Multi-Armed Bandits in our Slack group. So we decided to ask Enzo, Experiment Nation’s AI-Powered CRO Chatbot, about MABs vs A/B Tests. Here’s what Enzo said:
Here is where it pulled its answers from:
Why we created Enzo
Every week, Experiment Nation shares its latest Interviews with and Conference sessions by the best Conversion Rate Optimizers and Experimenters from around the world on its YouTube channel. It’s a lot of content and it's hard to keep up - we get it. That’s why we’ve created a Chatbot that we're calling Enzo that's trained on all the content we’ve created over the years. It’s (kinda) like asking our past guests a question all at once!
Have you ever wondered:
Can you test on low traffic?
Is Bayesian better than Frequentist?
How do you optimize your Personalization campaign?
See what Enzo has to say here: https://experimentnation.com/cro-ai/
YouTube CRO Short of the week
Every failure is a learning opportunity
Nominate a CRO!
We’re collecting nominations for the top must-meet experimenters of 2023. Those who love to connect with others, freely share their advice, and introduce people to others - without the attitude. If you know someone who should be on this list - nominate them!
We’re looking for Podcast guests for 2024!
We are filling out Experiment Nation's podcast calendar for 2024 and are looking for Conversion Rate Optimizers (CROs), Experimenters, and A/B Testers with interesting client stories - ones from which they have learned valuable lessons that others can learn from - to appear on the show!
If you're passionate about CRO and experimentation and you'd like to get your voice out there - sign up now!