#53 | Make Personalization Personal with Care and Competence with David Mannheim
Also: Nominate your favourite CRO!
Welcome to Experiment Nation’s Newsletter! Every week we share our latest interviews, instructional conference sessions, and upcoming reports and events. We hope you find this useful for your Conversion Rate Optimization practice!
In this issue
Make Personalization Personal with Care and Competence with David Mannheim
Get access to over 100 CRO conference sessions!
From the community: A/B Testing on low-traffic sites
The Certified CROs of the week
CRO Short of the Week: Sometimes you launch the wrong variant.
Nominate your favorite CRO today!
Do you have news to share with our community? Let us know!
Make Personalization Personal with Care and Competence with David Mannheim
Here’s a sneak peek:
“You know, Netflix when they first created their advertising campaign, they were promoting a CPM $65 that is higher than the 2022 Superbowl. And the reason why is because they can personalize they know that if you're, you know of this certain demographic, you're gonna like Breaking Bad.”
Get access to over 100 CRO conference sessions!
Every year, we hold an on-demand virtual conference focused on topics of interest to CROs and Experimenters, and this year we are holding our event from September 18 to 22! We will release new sessions every day during the vent to help each speaker get visibility.
Get FREE early access now and get a BONUS!
While our conference is only in September, you can secure FREE access to our event now! And as an added bonus, on top of the 37 new sessions from this year, you will also get all the sessions from our past events - that’s a total of >100 free sessions!
Here’s how you can get access:
Subscribe to our YouTube channel
Leave a comment on one of our videos
Tell us you’ve subscribed via this form and we’ll send you the conference URL
From the community
If you’re interested in sharing news with the community, let us know.
In case you missed it: A/B Testing on low-traffic sites
How do you test on low-traffic websites? What if you are a startup? Journey Further’s Jonny Longden partnered with Convert.com to lay it all out in a whitepaper that explores this topic.
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://experimentnation.com/about-the-experiment-nation-cro-qualification-exam/
YouTube CRO Short of the week
Sometimes you launch the wrong variant.
Nominate your favourite CROs!
It’s that time of year again! We’re collecting nominations for the top 20 must-meet experimenters of 2023. Those who love to connect with others, freely share their advice, and introduce people to others - without the attitude. If you know someone who should be on this list - nominate them!
Do you have news to share with our community? Let us know!
Every week, Experiment Nation reaches thousands of conversion rate optimizers (CROs) and experimenters through its Newsletter, YouTube channel, Podcasts, Slack Channels, Socials, and website. If you have interesting news, events, or content that you'd like to share with them, let us know! If we think our community would enjoy it, we'll share it!