#51 | Customer Value Optimization Explained with Defiant's Jason Chappel
Also: Get access to over 100 CRO conference sessions!
Welcome to Experiment Nation’s Newsletter! Every week we share our latest interviews, instructional conference sessions, and upcoming reports and events. We hope you find this useful for your Conversion Rate Optimization practice!
In this issue
Customer Value Optimization Explained with Defiant's Jason Chappel
Get access to over 100 CRO conference sessions!
From the community: Does using browser autofill affect form conversion rate?
The Certified CROs of the week
CRO Short of the Week: CRO Training often has hiccups
Do you have news to share with our community? Let us know!
Customer Value Optimization Explained with Defiant's Jason Chappel
Here’s a sneak peek:
“Most people don't propose as soon as they've met somebody, whereas when we translate that into into an online transaction, what happens when you visit an ecommerce store? Within seconds, there's a pop up saying, Do you want to discount? Do you want to do this? You want to sign up for our email newsletter? Or do you want to? Whoa, timeout. Let's get to know each other a little bit.”
Get access to over 100 CRO conference sessions!
Every year, we hold an on-demand virtual conference focused on topics of interest to CROs and Experimenters, and this year we are holding our event from September 18 to 22! We will release new sessions every day during the vent to help each speaker get visibility.
Get FREE early access now and get a BONUS!
While our conference is only in September, you can secure FREE access to our event now! And as an added bonus, on top of the 37 new sessions from this year, you will also get all the sessions from our past events - that’s a total of >100 free sessions!
Here’s how you can get access:
Subscribe to our YouTube channel
Leave a comment on one of our videos
Tell us you’ve subscribed via this form and we’ll send you the conference URL
From the community
Does using browser autofill affect form conversion rate?
Zuko has published research based on user behaviour across their form database that looks at whether browser autofill for forms helps improve user experience. Learn more here.
If you’re interested in sharing news with our community, let us know.
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://experimentnation.com/about-the-experiment-nation-cro-qualification-exam/
YouTube CRO Short of the week
Sometimes we’re just not set up for success.
Do you have news to share with our community? Let us know!
Every week, Experiment Nation reaches thousands of conversion rate optimizers (CROs) and experimenters through its Newsletter, YouTube channel, Podcasts, Slack Channels, Socials, and website. If you have interesting news, events, or content that you'd like to share with them, let us know! If we think our community would enjoy it, we'll share it!
While we are very selective about whom we partner with, for inquiries about sponsoring the podcast, or this newsletter, email: rommil+partners@experimentnation.com.