#46 | AI and the future of CRO with Tim Thijsse
Also: 7 lessons from running 22K AB tests
In this issue
Sharing insights, AI, and the future of CRO with Tim Thijsse
Seven lessons from running 22,000 AB tests with Ayat Shukairy
The Certified CROs of the week
CRO Short of the week: Don’t under (or over) estimate your users.
What’s your favorite CRO tool?
In case you missed it: Our 2023 posts so far
Sharing insights, AI and the future of CRO with Tim Thijsse
Here’s a sneak peek:
“Machine learning, learning and deep learning and AI to transform the data that they have into information into, into knowledge. So you can recognize that it's a certain user, you can recognize that from a certain device. And it's actually clicking something. But it's not transforming it in to an insight. And that's where it's still a challenge for us to link the user behavior, and the mindset to that certain knowledge and information.”
Seven lessons from running 22,000 AB tests with Ayat Shukairy
Here’s a sneak peek:
“Remember, whenever people are purchasing, there are jobs that they're trying to accomplish that are both functional, but they're also social and emotional. So the the point is, is that a lot of times, if you look at any type of website that's kind of selling any type of product or service, they're very focused on the functional aspect, which is, again, it's a valid aspect, it's definitely not something that you don't want to include you do want to include that information. But what's lacking a lot of times is again, social, emotional.”
Next week: Build or buy your Google Optimize replacement with Kenneth Kutyn
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://experimentnation.com/about-the-experiment-nation-cro-qualification-exam/
YouTube CRO Short of the week
Don’t under (or over) estimate your users.
What is your favourite CRO tool of 2023?
What are some of your go-to CRO / Experimentation tools and resources? Ones that newcomers to the industry should check out? We'll share the top suggestions and shout out all the contributors at the end of the year!
February Recap
Everyone gets busy. We get it - so are we. Here are all the amazing sessions we published in February.
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