#166 | Copy our new test organization starter template
Also: Social proof only works when visitors care enough
TL;DR
I get it. You don’t have time for another newsletter. Here’s the summary and the CTAs.
CRO Posts of the week: Social proof only works when…, What have we turned experimentation into? and Geo testing bridges gaps
🚨 Ask CROs Anything: Ask Koalatative‘s Gerda Thomas and Experiment Nation‘s Rommil Santiago anything here. We dare you.
Our New Test Organization Template: Starting a new program? Need to organize your experiments? Copy our Airtable base and customize it to your needs. It’s part of our ever-growing CRO Toolkit, exclusively for our members.
CRO Tip of the Week: Don’t just focus on metric gains, also think about mind-shifts
Latest Jobs: Check out the latest openings at Welltech, Airbnb, and Betsson Group
🔔 Reminders:
You can still watch our virtual conference! Register to get access.
Get Prove It or Lose It for less than $10 CAD on Amazon.ca. Only a few copies left.
We’re looking for CROs/Experimenters to participate in a campaign for an A/B testing platform in exchange for a $50 Amazon gift card - ideally from the US. Interested? Let us know.
📈 CRO Posts of the week
Every week, we find interesting LinkedIn posts about Experimentation and CRO. Check them out, comment, and feel free to reshare them!
“Social proof only works when the visitor already cares.” from Craig Kistler | 👉 Read the post here
“We’ve turned rigorous experimentation into a stage show.” from Valentin Radu | 👉 Read the post here
“Geo testing bridges the gap between experimentation and reality.” from Allon Korem | 👉 Read the post here
Submit your questions! (We dare you)
Koalatative‘s Gerda Thomas and Experiment Nation‘s Rommil Santiago are cooking something new! We will answer ANONYMOUS questions from the CRO / Experimentation community in a new YouTube series.
If you have ANY questions you’ve always wanted to ask but were too shy to ask, here’s your chance. There are NO stupid questions. NO topic is too spicy. Ask as many as you’d like. We’ll give you the raw, unpolished truth. (I hope we don’t regret it)
CRO Toolkit: Our new test organizer
We just added our Test Organizer Template to our CRO Toolkit. It’s a simple, structured way to plan smarter experiments, reduce chaos, and keep your team aligned.
If you want to try it out, you can copy our Airtable base and customize it to fit your company’s workflow. Perfect for Product Experimenters and CRO teams who want to get their processes up and going quickly.
It includes
a database of your tests
an intake form
a calendar view
program reporting
Check it out below:
🎯 CRO Tip of the Week: Create a more impactful testing roadmap with this framework featuring Edmund Beggs
Structure your testing roadmap by categorizing experiments not just by metric gains, but by the mind-shift they create for your visitors.
Many teams run experiments that tweak visuals or wording, but stop short of changing how visitors think about their offer or flow. By explicitly classifying experiments into “mind-shift” vs “incremental improvement” buckets, you can:
Prioritize the tests with the highest disruptive potential
Build a roadmap that mixes big bets with safe wins
Communicate the test strategy more clearly to stakeholders
How to apply this:
Audit your current tests and label each as Mind-Shift (changes how the visitor views your value) or Incremental (tweaks to existing perception).
Ensure your next 3-5 tests include at least one Mind-Shift experiment.
Report results with both the delta (e.g., +12 % conversion) and the type of shift achieved (e.g., repositioned value-prop).
If you’re stuck in “UI tweaks” mode, take a step back and ask: Which of my tests truly changes how my user sees the value (Mindset), what they do (Behaviour), or the context in which they decide (Environment)? Use the answer to refocus.
Learn more from Edmund Beggs below.
💼 Experimentation Job Listings of the Week
From ExperimentationJobs.Com
Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Staff Product Analyst (Experimentation) at Welltech (Spain, Cyprus, Poland, Ukraine)
Product Analyst at Aroundhome (Berlin, Germany)
Senior Staff Machine Learning Engineer, Relevance and Personalization at Airbnb (USA)
Product Experimentation Lead at Betsson Group (Malta)
Senior Customer Insights Analyst at SIXT (Lisbon, Portugal)