#113 | Speak the language of Profit with Ilan Hurwitz
ALSO: Sign-up for giveaways!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
This week: Speak the language of Profit with Ilan Hurwitz
ICYMI: Leadership buy-in is essential with Lukas Vermeer
Coming soon: Our 2024 Conference and 5 weeks of giveaways
From the community: A job opportunity, a post about being data-driven, a call to meet at upcoming conferences and more!
New: Meetup at a CRO event
Jobs: Experimentation Job Listings of the Week
CRO Therapy: The next session is October 4 Eastern Time
On the horizon: Our first Spanish episode, Rishi Rawat, and CRO TMI with Tracy Laranjo and Rommil Santiago
Speak the language of Profit with Ilan Hurwitz
Black Friday is coming, and the pressure is on. But don’t worry, Ilan Hurwitz has some expert advice to help you navigate the chaos. Here are five key takeaways from his chat with Tracy Laranjo:
Start now! Don’t wait until the last minute to get buy-in and start testing.
Speak the language of profit. Showcase the ROI of CRO to your stakeholders, focusing on increasing conversions and profits.
Think beyond discounting. Explore creative offers like gift with purchase, cross-sells, and subscription incentives to boost sales.
Get ready to conquer Black Friday!
ICYMI: Leadership buy-in is essential with Lukas Vermeer
Check out Experiment Nation's latest episode with Lukas Vermeer. Here are some takeaways:
Leadership buy-in is essential. A top-down approach to embedding experimentation ensures everyone is on board and resources are allocated strategically.
Don’t underestimate the importance of organizational rhythms. Establish clear processes and structures to ensure smooth collaboration and avoid friction.
Embrace the growing pains. Change is rarely easy. Be prepared for challenges and celebrate milestones along the way.
Watch the full video:
Coming soon: Our 2024 Conference and 5 weeks of giveaways!
Experiment Nation's virtual and on-demand conference launches on October 28. Like every year, it features a roster of amazing speakers (of which over 50% are women from 10 countries!). Speakers include:
Trang Quach Carla Quizon Tim Mehta Namrata Agarwal Jess V. Isabella Klaassens Gerda Vogt-Thomas Gertrud Vahtra Florent Buisson Jessica Jobes Carolanne Sinacore Deborah O'Malley Ryan Thomas Achille Vaulot Kay del Rosario Luiza de Lange Anastasiia Lynnyk Nils Stotz (with more on the way!)
This year also marks Experiment Nation's FIFTH anniversary and we have giveaways! From November 4 and ending on December 6, we'll be giving away prizes to those who enter.
Stickers from Experiment Nation
A copy of "Design for Impact" from Erin Weigel
A copy of "Getting Started with Adobe Target" from Florent Buisson
A 'From A to B' shirt from Shiva Manjunath
An implementation of your tool of choice to expand your program from Eddie Aguilar
A free job-hunting consultation from Tracy Laranjo 🍊
Free copy audit services from Kay del Rosario
To get FREE access to the event and to enter the giveaway, visit:
From the community
Starting your own business
We recently asked the community, “How many of you ever considered starting your own business in CRO?” on our Slack. Here are some of the responses:
“Thought about it. Did it. Still doing it. Live, laugh, loving it.”
“I thought about it as a side hustle, I want to gain more experience though, so it might be something for the future.”
“I did consider it. But the hardest part is finding clients.”
Do you have any advice to share? Considering joining the conversation.
Interesting shares
Every week, we ask the community if they want to share anything with our audience. This week, here are some of the replies:
Claire More shared: Enavi is hiring a CRO Lead
Jess Vandenbruggen asked, “Anyone heading to experiment unite in Paris or Opticon London? It would seem I am doing a euro experimentation tour and it would be great to meet some new faces through some planned awkward conversations instead of just the classic banter over the buffet.”
Juliana Amorim shared that their company, Croct, has been named a high-performing product based on having high customer satisfaction scores and being an early-stage startup.
Sandip Amlani wanted to promote their Linkedin post from last week about levels of data-driven-ness! Here’s a sneak peek:
Note that Experiment Nation receives no payment or compensation for these placements. Experiment Nation is simply sharing news from the community.
Meetup at a CRO event
Ever go to a CRO event and just want to see a familiar face? Or maybe connect with someone face-to-face that you’ve been chatting with through LinkedIn? Share what events you’ll be attending below, meet up with others, take a group photo and tag us on LinkedIn!
Experimentation Job Listings of the Week
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Strategy Consultant (Experimentation) at Creative CX (UK)
Staff Software Engineer – Experimentation Platform at Reddit (Seattle, USA)
Statistics Engineer at Eppo (USA)
Data Scientist II at Pinterest (Toronto, Canada)
Conversion Rate Optimization (CRO) Manager at Sleep Doctor (Seattle, USA)
Also, Enavi is hiring a CRO Lead. As per Clair More, they have a human-obsessed philosophy and great coworkers. Must be willing to work within US.
To apply, join our Slack and view the post here:
CRO Therapy: Next session is October 4
Your next Experiment Nation CRO therapy sesh is on Friday, Oct. 4 or 11 at noon ET / 9 AM PT. Come and join if you want to work through an experimentation-related challenge (like this dumpster fire of a job market) with a group of supportive people who have been there before. To RSVP, sign up here:
On the horizon
Experiment Nation’s Podcast in SPANISH! Watch out for this NEXT WEEK.
Our first guest will be Marcela Gonzalez.
Also, next week, catch our interview with Rishi Rawat!
Finally, Rommil and Tracy are working on a new YouTube short series called CRO TMI. Here’s an outtake:
