#112 | Leadership buy-in is essential with Lukas Vermeer
ALSO: Sign-up for giveaways!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
This week: Leadership buy-in is essential with Lukas Vermeer
ICYMI: Uncovering Solution Bias with Iqbal Ali
Coming soon: Our 2024 Conference and 5 weeks of giveaways!
Question from the community: What is the best web tech stack for experimentation?
From the community: Offers for the community
(Note that Experiment Nation receives no payment or compensation for these posts. We are simply sharing some of the things our community has going on.)Jobs: Experimentation Job Listings of the Week
Leadership buy-in is essential with Lukas Vermeer
Check out Experiment Nation's latest episode with Lukas Vermeer. Here are some takeaways:
Experimentation is a journey, not a destination. Don’t expect to build a culture of experimentation overnight.
Cross-functional teams are critical. Breaking down silos and bringing together engineers, product managers, and designers will create a unified vision and drive faster iteration.
Leadership buy-in is essential. A top-down approach to embedding experimentation ensures everyone is on board and resources are allocated strategically.
Don’t underestimate the importance of organizational rhythms. Establish clear processes and structures to ensure smooth collaboration and avoid friction.
Embrace the growing pains. Change is rarely easy. Be prepared for challenges and celebrate milestones along the way.
Watch the full video:
ICYMI: Uncovering Solution Bias with Iqbal Ali
In this podcast episode, Iqbal Ali, an experienced web designer, researcher, and comic book writer, discusses the concept of solution bias and the importance of identifying underlying problems before diving into solutions. Ali emphasizes using AI to help understand problem landscapes, avoiding hastily jumping to solutions, and improving experimentation processes.
Coming soon: Our 2024 Conference and 5 weeks of giveaways!
Experiment Nation's virtual and on-demand conference launches on October 28. Like every year, it features a roster of amazing speakers (of which over 50% are women from 10 countries!). Speakers include:
Trang Quach Carla Quizon Tim Mehta Namrata Agarwal Jess V. Isabella Klaassens Gerda Vogt-Thomas Gertrud Vahtra Florent Buisson Jessica Jobes Carolanne Sinacore Deborah O'Malley Ryan Thomas Achille Vaulot Kay del Rosario Luiza de Lange Anastasiia Lynnyk Nils Stotz (with more on the way!)
This year also marks Experiment Nation's FIFTH anniversary and we have giveaways! From November 4 and ending on December 6, we'll be giving away prizes to those who enter.
Stickers from Experiment Nation
A copy of "Design for Impact" from Erin Weigel
A copy of "Getting Started with Adobe Target" from Florent Buisson
A 'From A to B' shirt from Shiva Manjunath
An implementation of your tool of choice to expand your program from Eddie Aguilar
A free job-hunting consultation from Tracy Laranjo 🍊
Free copy audit services from Kay del Rosario
To get FREE access to the event and to enter the giveaway, visit:
Question from the community: What is the best web tech stack for experimentation?
Daniel M asked the Question on our Slack: “What is the best web tech stack for experimentation?”
If you’d like to read the answers and/or contribute a response, join our Slack and respond here:
From the community:
From Experimentation Jobs
Did you or someone you know land an experimentation role through Experimentation Jobs? They're giving away 10 gift cards worth €25 each to lucky job finders.From TLC
If anyone is interested - we have some scholarship money just sitting there for the 8-week Building Award-Winning Experimentation Culture cohort training.... The first 4 people who register before Sept 29 will get it! ($300 per person!!!)From Croct
Croct has just launched its affiliate program, which rewards every referral with a $300 commission (without any limit). One of its biggest affiliate groups is CRO consultants, so you should look at this.
What do they do?
Croct offers content management, AB testing, and personalization in a single place. It is heavily focused on good performance, design system stability, and developer experience, and their customers report 5x faster experimentation cycles.
Note that Experiment Nation receives no payment or compensation for these placements. Experiment Nation is simply sharing news from the community.
Experimentation Job Listings of the Week
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Strategy Consultant (Experimentation) at Creative CX (UK)
Principal Conversion Rate Optimisation (CRO) Consultant at Browser to Buyer (Europe)
CRO & Digital Analytics Specialist at NTT Data (Rome, Italy)
Senior Marketing Analyst, Web and Experimentation at Klaviyo (Denver. USA)
Optimisation Manager (CRO) at iDHL (United Kingdom)
To apply, join our Slack and view the post here:
We are looking for CRO Therapy Hosts
Experiment Nation has been holding CRO Therapy sessions where CROs and Experimenters share their thoughts and expertise on various topics in a safe (aka unrecorded) space. The session Host guides the conversations, bringing up topics, encouraging debate - in short, helping build connections and a stronger CRO community.
While our sessions have been great - they have always been on Eastern Time. We are looking to expand this to Australia/New Zealand/Japan and are looking for hosts! Selected hosts will receive guidelines on how Experiment Nation would like the sessions to be run and promotional support.
If you’re interested in hosting a series of CRO Therapy sessions - apply below.
NOTE: Applicants must be a member of Experiment Nation’s Slack and on LinkedIn.
On the horizon
Experiment Nation’s Podcast in SPANISH! Watch out for this in 2 weeks.
Our first guest will be Marcela Gonzalez.
Also, we’re planning our next CRO Therapy session. We will share news on our Slack.
