#111 | Uncovering Solution Bias with Iqbal Ali
ALSO: We still have open slots for our Conference
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Speak at our virtual event: Slots still available for visible minorities
This week: Uncovering Solution Bias with Iqbal Ali
ICYMI: Optimizing organizational processes with Ruben de Boer
From the community: Pods and YouTube channels to follow
CRO Therapy: Be a host!
On the horizon: Our 2024 Conference - we have giveaways!
Jobs: Experimentation Job Listings of the Week
Speak at our virtual event: Slots still available for visible minorities
Every year, we hold an only conference featuring CROs and Experimenters from around the world for which we focus on having strong representation from women and from visible minorities.
This year is no different, however, several last-minute speaker slots have become available and we're seeking speakers from visible minority groups to fill these spots. To get a feel of what our Conference is like, you can view our past event here.
If you’re interested in participating, submit your session idea here. Because this is last minute, the deadline to submit recordings would be September 27 - so keep that in mind.
Uncovering Solution Bias with Iqbal Ali
In this podcast episode, Iqbal Ali, an experienced web designer, researcher, and comic book writer, discusses the concept of solution bias and the importance of identifying underlying problems before diving into solutions. Ali emphasizes using AI to help understand problem landscapes, avoiding hastily jumping to solutions, and improving experimentation processes.
To watch the episode, join our Slack and visit the “latest-content” channel here:
ICYMI: Optimizing organizational processes with Ruben de Boer
The back half of Season 4 of Experiment Nation is upon us. This week we have Ruben de Boer, a lead consultant at Online Dialogue with 15 years of experience! In this episode, he shares with Charlotte April Bomford, the need to shift from focusing solely on digital products to optimizing organizational processes. Don’t miss this episode - it’s a good one.
To watch the episode, join our Slack and visit the “latest-content” channel here:
From the community: Podcasts and YouTube channels to follow
Our community produces so much great content around CRO and Experimentation, that we wanted to give them a shoutout. Please do check them out and if you like their content, consider subscribing:
From A to B by Shiva Manjunath
Approachable and interesting conversations with people in digital marketing about all things experimentation.Lucia from Increase Conversion Rate by Lucia van den Brink
Sharing expert know-how on Experimentation and A/B testing.Standard Deviation Podcast by Juliana Jackson
Your go-to resource for navigating a career in digital analytics or technical marketing.No Hacks podcast by Slobodan Manic
No Hacks brings together top industry experts to decode the complex art of exceptional online user experiences, web development, and conversion optimization. Season 2 starts on September 18!
Coming soon: Our 2024 Conference
The community is hard at work on our 2024 Conference. Scheduled for October 28, it will mark our 5th anniversary! To make this even more special, some (amazing) community members are giving away great prizes! Here are just some of the giveaways:
A free book from Erin Weigel
A free book from Florent Buisson
A free 'From A to B' shirt from Shiva Manjunath
A free implementation of your tool of choice to expand your program from Eddie Aguilar
A free job-hunting consultation from Tracy Laranjo
Some free copywriting services from Kay del Rosario
To qualify, you simply have to watch one of the conference sessions and be a member of our Slack channel.
Experimentation Job Listings of the Week
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Strategy Consultant (Experimentation) at Creative CX (UK)
Manager, Web Experimentation at Hootsuite (USA)
Website Optimization Marketing Manager – SEO & CRO at Globalization Partners (USA)
Conversion Rate Optimization (CRO) Manager at Health E-Commerce (USA)
Growth CRO Manager at Yotpo (Tel Aviv, Israel)
To apply, join our Slack and visit the “latest-content” channel:
We are looking for CRO Therapy Hosts
Experiment Nation has been holding CRO Therapy sessions where CROs and Experimenters share their thoughts and expertise on various topics in a safe (aka unrecorded) space. The session Host guides the conversations, bringing up topics, encouraging debate - in short, helping build connections and a stronger CRO community.
While our sessions have been great - they have always been on Eastern Time. We are looking to expand this to other timezones (e.g. Australia/NZ/Japan and/or Europe) and are looking for hosts! Selected hosts will receive guidelines on how Experiment Nation would like the sessions to be run and promotional support.
If you’re interested in hosting a series of CRO Therapy sessions - apply below.
NOTE: Applicants must be a member of Experiment Nation’s Slack and on LinkedIn.
On the horizon
Experiment Nation’s Podcast in SPANISH! Watch out for this in 2 weeks.
Our first guest will be Marcela Gonzalez.
Also, we’re planning our next CRO Therapy session. We will share news on our Slack.
