Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
FREE EVENT: Watch 8 Product Experimentation sessions!
Jobs: Experimentation Job Listings of the Week
ICYMI: Growth cannot be siloed featuring Tymur Donets
Shoutouts: The Certified CROs of the week
Coming soon: Our 2024 Conference
Watch our Product Experimentation Event!
On August 18, Experiment Nation launched its latest event focused on Product Experimentation. Here’s the lineup:
What and How of Product Experimentation with AI with Jyoti Malek
5 Steps to Build a structured experimentation program for your product with Dennis Nederlof
5 Ways Onboarding Drives User Retention with Aarushi Raizada
Crushing Customer Pain Points: 5 Tactics for Product Growth Teams with Marilyn Koutsonikolas
Bridging the Discovery Validation Gap with Ellie Hughes
Product Discovery - How could Product benefit from CRO methods with Anastasia Shvedova and Stefanie Grimmling
Essential tools and strategies for modern experimentation with Olga Kosyreva
How to build a testing backlog together with the business team featuring Marylisa Santos
As always, we’re committed to over 50% representation from women and close to 30% representation from visible minorities - and we’re proud to announce we’ve hit our goals!
If you'd like to get access to the event, sign up to Experiment Nation's Slack and follow the "latest-content” channel.
Latest Experimentation Jobs
Are you looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Sr. Data Scientist, Experimentation at Pinterest (San Francisco, USA)
Principal Data Scientist, Experimentation at Rokt ( New York, USA)
CRO Manager at The Level Group (Milan, Italy)
Experimentation Data Scientist at SEEK (Sydney, Australia)
Web Analytics Specialist (CRO) at Globant (Pune, India)
ICYMI: Growth cannot be siloed featuring Tymur Donets
Tymur Donets, a seasoned Growth PM and experimentation consultant, shared some powerful insights during his Experiment Nation talk. Here are five key takeaways:
Growth PMs are holistic: Don’t be siloed! Growth PMs work across the entire customer journey, ensuring marketing and product teams are aligned.
Commercial awareness is key: Both Growth PMs and CROs must understand the business impact of their work and how it contributes to the bottom line.
Empathy is vital: CROs need to understand the pressures their PM colleagues face and proactively offer support.
Leverage your expertise: If you’re a CRO, consider specializing in Growth PM to expand your impact and skillset.
Transparency is key: Clear communication between teams helps everyone understand their roles and collaborate effectively.
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2
Coming soon: Our 2024 Conference
As Experiment Nation wraps up its Product Experimentation event, the community is already hard at work on its 2024 Conference. Scheduled for late October, it will mark our 5th anniversary! Stay tuned for more on our Slack Channel here: