#107 | Growth cannot be siloed featuring Tymur Donets
3 Days Left! Get FREE access to our Product Experimentation Event!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Latest interview: Growth cannot be siloed featuring Tymur Donets
Our next event: Get FREE access to our upcoming Product Experimentation Event!
Jobs: Experimentation Job Listings of the Week
ICYMI: CRO isn’t just for marketers with Kelly Wortham
Shoutouts: The Certified CROs of the week
Growth cannot be siloed featuring Tymur Donets
Tymur Donets, a seasoned Growth PM and experimentation consultant, shared some powerful insights during his Experiment Nation talk. Here are five key takeaways:
Growth PMs are holistic: Don’t be siloed! Growth PMs work across the entire customer journey, ensuring marketing and product teams are aligned.
Commercial awareness is key: Both Growth PMs and CROs must understand the business impact of their work and how it contributes to the bottom line.
Empathy is vital: CROs need to understand the pressures their PM colleagues face and proactively offer support.
Leverage your expertise: If you’re a CRO, consider specializing in Growth PM to expand your impact and skillset.
Transparency is key: Clear communication between teams helps everyone understand their roles and collaborate effectively.
ONLY 3 DAYS LEFT! Get FREE access to our latest event!
On August 18, Experiment Nation goes live with its latest event focused on Product Experimentation. We have a great line-up:
What and How of Product Experimentation with AI with Jyoti Malek
5 Steps to Build a structured experimentation program for your product with Dennis Nederlof
5 Ways Onboarding Drives User Retention with Aarushi Raizada
Crushing Customer Pain Points: 5 Tactics for Product Growth Teams with Marilyn Koutsonikolas
Bridging the Discovery Validation Gap with Ellie Hughes
Product Discovery - How could Product benefit from CRO methods with Anastasia Shvedova and Stefanie Grimmling
Essential tools and strategies for modern experimentation with Olga Kosyreva
How to build a testing backlog together with the business team featuring Marylisa Santos
As always, we’re committed to over 50% representation from women and close to 30% representation from visible minorities - and we’re proud to announce we’ve hit our goals!
If you'd like to get access to the event and VOTE for the best sessions of the event, sign up to Experiment Nation's Slack and follow the "latest-content” channel. We will post links to the sessions on August 18, 2024.
Latest Experimentation Jobs
Are you looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Sr. Lead, Experimentation Platform Peacock at Peacock (New York, USA)
Conversion Rate Optimization (CRO) Specialist at ExpressVPN (Bucharest, Romania)
Senior Software Engineer, Full Stack – Experimentation Platform at SoFi (USA)
Senior Data Scientist, Product Analytics and Experimentation at FOX Corporation (Los Angeles, USA)
Director, Data Science & Experimentation at Scribd (USA or Canada)
ICYMI: CRO isn’t just for marketers with Kelly Wortham
Kelly Wortham dropped some serious knowledge bombs in our recent episode. Here’s what stood out:
CRO isn’t just for marketers: Lawyers, project managers, even developers can thrive in this field. It’s all about a love of learning and adaptability.
Don’t underestimate the power of mentorship: Kelly has THREE mentors, each focusing on different aspects of her career. Find your own advisors to help you grow!
Certifications are nice, but experience trumps all: While CXL is great, hands-on testing platform experience is the real deal.
UX psychology is CRUCIAL: Understand your users’ motivations and behaviors to create truly effective tests.
The Certified CROs of the week
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here: https://lnkd.in/gHdJbJV2