#106 | CRO isn’t just for marketers with Kelly Wortham
ALSO: Appear on our Spanish podcast!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Latest interview: CRO isn’t just for marketers with Kelly Wortham
Our next event: Get FREE access to our upcoming Product Experimentation Event!
The Experiment Nation Podcast: In Spanish!
Jobs: Experimentation Job Listings of the Week
We’re turning 5! We need suggestions
ICYMI: Don’t rely on macro goals with Gursimran (Simar) Gujral
Shoutouts: This week’s Certified CROs
Limited Sponsorship: We’re opening up limited sponsorship opportunities
CRO isn’t just for marketers with Kelly Wortham
Kelly Wortham dropped some serious knowledge bombs in our recent episode. Here’s what stood out:
CRO isn’t just for marketers: Lawyers, project managers, even developers can thrive in this field. It’s all about a love of learning and adaptability.
Don’t underestimate the power of mentorship: Kelly has THREE mentors, each focusing on different aspects of her career. Find your own advisors to help you grow!
Certifications are nice, but experience trumps all: While CXL is great, hands-on testing platform experience is the real deal.
UX psychology is CRUCIAL: Understand your users’ motivations and behaviors to create truly effective tests.
Get FREE access to our upcoming Product Experimentation Event on Aug 18!
On August 18, Experiment Nation goes live with its latest event focused on Product Experimentation. We have a great line-up:
What and How of Product Experimentation with AI with Jyoti Malek
5 Steps to Build a structured experimentation program for your product with Dennis Nederlof
5 Ways Onboarding Drives User Retention with Aarushi Raizada
Crushing Customer Pain Points: 5 Tactics for Product Growth Teams with Marilyn Koutsonikolas
Bridging the Discovery Validation Gap with Ellie Hughes
Product Discovery - How could Product benefit from CRO methods with Anastasia Shvedova and Stefanie Grimmling
Essential tools and strategies for modern experimentation with Olga Kosyreva
How to build a testing backlog together with the business team featuring Marylisa Santos
As always, we’re committed to over 50% representation from women and close to 30% representation from visible minorities - and we’re proud to announce we’ve hit our goals!
If you'd like to get access to the event and VOTE for the best sessions of the event, sign up to Experiment Nation's Slack and follow the "latest-content” channel. We will post links to the sessions on August 18, 2024.
Experiment Nation: In Spanish!
Coming soon! The Experiment Nation Podcast....en español! Later this year, the amazing Daniel Martin del Campo will interview Spanish-speaking experimenters and CROs! Would you like to appear on the show?
There are only a handful of slots left for this season!
Latest Experimentation Jobs
Are you looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
eCommerce & CRO Specialist at Woom (Austin, USA)
eCommerce CRO & UX Lead at Philip Morris (London, United Kingdom)
eCommerce Experimentation Sr. Lead at Dish Network (Eaglewood, USA)
Senior Data Scientist – Experimentation and Analytics at Incredible Health (USA)
CRO Lead at Cybernews (Vilnius, Lithuania)
We’re turning 5!
Experiment Nation is turning 5 years old this November and we’re looking for suggestions on how to celebrate! If you have any suggestions on how we should mark the occasion, leave a comment below!
ICYMI: Don’t rely on macro goals with Gursimran (Simar) Gujral
Simar, CEO and Founder of OptiPhoenix, shared invaluable insights on A/B testing and CRO at Experiment Nation. Here are 5 key takeaways:
Don’t rely solely on macro goals: Micro goals reveal user behavior, driving better testing strategies and informing future hypotheses.
Iterative testing trumps scrapping: Learn from failed tests by adjusting hypotheses and running new experiments, boosting your win rate.
QA is critical, but often neglected: Invest time in thorough QA, ensuring your test is accurate and integrated correctly.
Outsourcing AB test development can be beneficial: Consider outsourcing for faster scale-up, access to expert resources, and reduced development burden.
Prioritize experimentation within your workflow: Make A/B testing an integral part of your product development process, leading to better decisions and faster results.
This week’s Certified CROs
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here:
Limited Sponsorship
We are opening up limited sponsorship opportunities for very small businesses trying to get started to help offset Experiment Nation’s costs of producing content (e.g. podcasts, videos, reports, this website, etc.) However, we are restricting these opportunities to:
Organizations with less than 50 employees
Organizations that do not develop or promote any products related to: Personalization, Campaign Management, CMS, CDP, Product or Content Recommendation, or A/B testing.
We will prioritize freelancers and very small optimizations trying to build their brand in this space over established brands and agencies to give underdogs a voice.
Finally, we will offer 60% discounts to those who meaningfully engage with the Experiment Nation community and promote it. To learn more, contact us here.