#103 | People are the biggest challenge featuring Michael St Laurent
ALSO: Submit your session for our upcoming Conference!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Latest interview: People are the biggest challenge featuring Michael St Laurent
Experiment Nation: The Conference - We’re accepting submissions!
Our next event: Get your FREE access to our upcoming Product Experimentation Event!
CRO Therapy: Our next Therapy session will be on July 19!
Join our Slack: We’re casual, friendly, and helpful. Chat with us =)
Jobs: Experimentation Job Listings of the Week
ICYMI: Start Small and Stay Curious featuring Ellie Hughes
Shoutouts: The Certified CROs of the week
Limited Sponsorship: We’re opening up limited sponsorship opportunities
People are the biggest challenge featuring Michael St Laurent
On this week's episode of Experiment Nation's podcast, Michael St Laurent, shared his insights on large-scale testing with Charlotte April Bomford. Here are 5 key takeaways:
Prioritization is key
AI is the future, but humans guide it
Data quality is crucial
People are the biggest challenge
Building a testing culture is a win
Experiment Nation: The Conference - We’re accepting submissions!
We’re accepting sessions for this year’s conference! If you’d like to participate this year, submit a topic below.
As we do every year, we aim to have a diverse lineup with 50% female representation and over 30% visible minorities. HOWEVER, this year, we are limiting the event to only TWENTY (20) sessions.
The deadline for submissions is July 24.
Get FREE access to our upcoming Product Experimentation Event on Aug 18!
On August 18, Experiment Nation goes live with its latest event focused on Product Experimentation. We have a great line-up:
What and How of Product Experimentation with AI with Jyoti Malek
5 Steps to Build a structured experimentation program for your product with Dennis Nederlof
5 Ways Onboarding Drives User Retention with Aarushi Raizada
Crushing Customer Pain Points: 5 Tactics for Product Growth Teams with Marilyn Koutsonikolas
Bridging the Discovery Validation Gap with Ellie Hughes
Product Discovery - How could Product benefit from CRO methods with Anastasia Shvedova and Stefanie Grimmling
Essential tools and strategies for modern experimentation with Olga Kosyreva
How to build a testing backlog together with the business team featuring Marylisa Santos
As always, we’re committed to over 50% representation from women and close to 30% representation from visible minorities - and we’re proud to announce we’ve hit our goals!
If you'd like to get access to the event, sign up to Experiment Nation's Slack and follow the "latest-content” channel. We will post links to the sessions on August 18, 2024.
CRO Therapy
Shoot the sh*t with CROs from around the world on July 19
Your next CRO therapy sesh is on Friday, July 19th at 1 PM ET / 10 AM PT.
Come join if you want to work through an experimentation-related challenge (like this dumpster fire of a job market) with a group of supportive people who have been there before.
To RSVP, join Experiment Nation's Slack and DM Tracy Laranjo 🍊 your email address and she'll share a calendar invite!
Join our Slack here: https://lnkd.in/gYtGqxqu
Latest Experimentation Jobs
Are you looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Software Engineer II , Trials & Experimentation at Postman (Bangalore, India)
Experimentation Lead (Experimentation Team) at SEMRush (Remote)
Growth Marketing Manager, Social/Experimentation at Faire (San Francisco, USA)
CRO Specialist (Conversion Rate Optimization) at PurpleFire (Europe)
Experimentation Data Scientist at Atlassian (USA)
ICYMI: Start Small and Stay Curious featuring Ellie Hughes
This week, on Experiment Nation's podcast, we have Ellie Hughes who shared with Ana Kerkovic some insights on how to boost your experimentation game:
Start Small and Stay Curious
Prioritize Value, Not Tasks
Set Clear Expectations
Embrace Iteration
Maximize Impact Through Big Ideas
Sign up to our Slack to watch the full episode here:
This week’s certified CROs
Congratulations to the amazing CROs for recently passing Experiment Nation's CRO Qualification Exam!
About the exam
The exam was crafted by industry veterans and covers the areas that CROs should be knowledgeable about. It takes less than 25 minutes to take. If you'd like to get certified, learn more here.
Limited Sponsorship
We are opening up limited sponsorship opportunities for very small businesses trying to get started to help offset Experiment Nation’s costs of producing content (e.g. podcasts, videos, reports, this website, etc.) However, we are restricting these opportunities to:
Organizations with less than 50 employees
Organizations that do not develop or promote any products related to: Personalization, Campaign Management, CMS, CDP, Product or Content Recommendation, or A/B testing.
We will prioritize freelancers and very small optimizations trying to build their brand in this space over established brands and agencies to give underdogs a voice.
Finally, we will offer 60% discounts to those who meaningfully engage with the Experiment Nation community and promote it. To learn more, contact us here.