#102 | Start Small and Stay Curious featuring Ellie Hughes
ALSO: Submit your session for our upcoming Conference!
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Latest interview: Start Small and Stay Curious featuring Ellie Hughes
Experiment Nation: The Conference - We’re accepting submissions!
Our next event: Get your FREE access to our upcoming Product Experimentation Event!
CRO Therapy: Our next Therapy session will be on July 19!
Join our Slack: We’re casual, friendly, and helpful. Chat with us =)
Jobs: Experimentation Job Listings of the Week
ICYMI: Using measurement to test on low-traffic sites featuring Chris Mercer
Start Small and Stay Curious featuring Ellie Hughes
This week, on Experiment Nation's podcast, we have Ellie Hughes who shared with Ana Kerkovic some insights on how to boost your experimentation game:
Start Small and Stay Curious: Ellie emphasizes that experimentation is a journey, not a destination. Start small, stay curious, and never stop learning!
Prioritize Value, Not Tasks: Focus your time on activities that truly drive client value, like uncovering insights and ideation, rather than spending hours on tedious tasks.
Set Clear Expectations: Clearly define reporting timelines and communicate about peeking, managing client expectations, and setting the stage for success.
Embrace Iteration: Experimentation is an iterative process. Be open to changing your process, adapting to new learnings, and continuously improving.
Maximize Impact Through Big Ideas: Larger changes can be easier to detect, resulting in faster results and more impactful growth. Encourage clients to think big!
Sign up to our Slack to watch the full episode here:
Experiment Nation: The Conference - We’re accepting submissions!
We’re accepting sessions for this year’s conference! If you’d like to participate this year, submit a topic below. Topics we are prioritizing this year include:
product experimentation
AI (of course)
App testing
low traffic testing
frameworks
…but we will consider all submissions.
As we do every year, we aim to have a diverse lineup with 50% female representation and over 30% visible minorities. HOWEVER, this year, we are limiting the event to only TWENTY (20) sessions.
Get FREE access to our upcoming Product Experimentation Event on Aug 18!
On August 18, Experiment Nation goes live with its latest event focused on Product Experimentation. We have a great line-up:
What and How of Product Experimentation with AI with Jyoti Malek
5 Steps to Build a structured experimentation program for your product with Dennis Nederlof
5 Ways Onboarding Drives User Retention with Aarushi Raizada
Crushing Customer Pain Points: 5 Tactics for Product Growth Teams with Marilyn Koutsonikolas
Bridging the Discovery Validation Gap with Ellie Hughes
Product Discovery - How could Product benefit from CRO methods with Anastasia Shvedova and Stefanie Grimmling
Essential tools and strategies for modern experimentation with Olga Kosyreva
How to build a testing backlog together with the business team featuring Marylisa Santos
As always, we’re committed to over 50% representation from women and close to 30% representation from visible minorities - and we’re proud to announce we’ve hit our goals!
If you'd like to get access to the event, sign up to Experiment Nation's Slack and follow the "latest-content” channel. We will post links to the sessions on August 18, 2024.
CRO Therapy
Shoot the sh*t with CROs from around the world on July 19
Hey North American folks!
Your next CRO therapy sesh is on Friday, July 19th at 1 PM ET / 10 AM PT.
Come join if you want to work through an experimentation-related challenge (like this dumpster fire of a job market) with a group of supportive people who have been there before.
To RSVP, join Experiment Nation's Slack and DM Tracy Laranjo 🍊 your email address and she'll share a calendar invite!
Join our Slack here: https://lnkd.in/gYtGqxqu
Latest Experimentation Jobs
Are you looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Analyst – CRO at iQuanti (Bengaluru, India)
Senior Insight & Experimentation Data Analyst – BigQuery at Flixmedia (London, United Kingdom)
Software Engineer, Experimentation at Stripe (Toronto or Chicago)
Senior Data Scientist (Experimentation Lead) at Beauty Pie (London, United Kingdom)
Lead Developer, Frontend Experimentation at HP (Mexico or USA)
ICYMI: Using measurement to test on low-traffic sites featuring Chris Mercer
Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris Mercer Measure before optimizing: Understand the current user journey and behaviors to identify areas for improvement. Test sequentially: Iterate faster on low-traffic websites by testing changes sequentially instead of using AB tests. Focus on the right metrics: Prioritize actions that drive meaningful outcomes, such as lead generation or revenue. Listen to the market: Gather user feedback to inform your optimization strategy and meet their needs. Automate measurement: Leverage Google Analytics 4 to collect and analyze data effectively to guide decision-making.
Join Experiment Nation's Slack and watch the full episode here: