#101 | Using measurement to test on low-traffic sites featuring Chris Mercer
ICYMI: Build a Learning Library featuring Nick Murphy
Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago, the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!
In this issue
Latest interview: Using measurement to test on low-traffic sites featuring Chris Mercer
Our next event: Get your FREE access to our upcoming Product Experimentation Event!
CRO Therapy: Our next Therapy session will be on July 19!
Join our Slack: We’re casual, friendly, and helpful. Chat with us =)
Jobs: Experimentation Job Listings of the Week
ICYMI: Build a Learning Library featuring Nick Murphy
Using measurement to test on low-traffic sites featuring Chris Mercer
Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris Mercer.
Measure before optimizing: Understand the current user journey and behaviors to identify areas for improvement.
Test sequentially: Iterate faster on low-traffic websites by testing changes sequentially instead of using AB tests.
Focus on the right metrics: Prioritize actions that drive meaningful outcomes, such as lead generation or revenue.
Listen to the market: Gather user feedback to inform your optimization strategy and meet their needs.
Automate measurement: Leverage Google Analytics 4 to collect and analyze data effectively to guide decision-making.
Get FREE access to our upcoming Product Experimentation Event on Aug 18!
On August 18, Experiment Nation goes live with its latest event focused on Product Experimentation. We have a great line-up:
What and How of Product Experimentation with AI with Jyoti Malek
5 Steps to Build a structured experimentation program for your product with Dennis Nederlof
5 Ways Onboarding Drives User Retention with Aarushi Raizada
Crushing Customer Pain Points: 5 Tactics for Product Growth Teams with Marilyn Koutsonikolas
Bridging the Discovery Validation Gap with Ellie Hughes
Product Discovery - How could Product benefit from CRO methods with Anastasia Shvedova and Stefanie Grimmling
Essential tools and strategies for modern experimentation with Olga Kosyreva
How to build a testing backlog together with the business team featuring Marylisa Santos
As always, we’re committed to over 50% representation from women and close to 30% representation from visible minorities - and we’re proud to announce we’ve hit our goals!
If you'd like to get access to the event, sign up to Experiment Nation's Slack and follow the "latest-content channel". We will post links to the sessions on August 18, 2024.
CRO Therapy
Shoot the sh*t with CROs from around the world on July 19
Sometimes, Experimenters need to blow off some steam and vent about problems they are having or have a casual chat with folks with sympathetic ears. If you’re in need of a session like this, we’re organizing for our SECOND (but hopefully not last) CRO Therapy session hosted on the "cro-therapy" channel of Experiment Nation’s Slack.
The session will hosted by Tracy Laranjo and will NOT be recorded so folks can speak freely (within reason of course). Hope to see some of you there on JULY 19!
Experiment Nation: The Conference - We’re accepting submissions!
We’re accepting sessions for this year’s conference! If you’d like to participate this year, submit a topic below. Topics we are prioritizing this year include:
product experimentation
AI (of course)
App testing
low traffic testing
frameworks
…but we will consider all submissions.
As we do every year, we aim to have a diverse lineup with 50% female representation and over 30% visible minorities. HOWEVER, this year, we are limiting the event to only TWENTY (20) sessions.
Latest Experimentation Jobs
Are you looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Growth Product Manager at SE Ranking (Europe)
Conversion Rate Optimisation (CRO) Manager at Malaberg (London, United Kingdom)
Experimentation Manager at Surfshark (Vilnius, Lithuania)
Sr. Manager, Software Engineering – MLOps & Experimentation at Realtor (Austin, USA)
Ecommerce Manager – Conversion Rate Optimization (CRO) at Life360 (USA)
ICYMI: Build a Learning Library featuring Nick Murphy
Discover the power of experimenting to learn and win! 💪 Nick Murphy shares his expertise on building learning libraries. Here are 5 key takeaways:
Learning libraries capture the “why” behind successful and unsuccessful tests.
Organize your learning library with consistent and digestible fields.
Use “broad” and “specific” learning columns for a layered understanding.
Encourage cross-team collaboration by sharing insights company-wide.
Learning libraries foster a culture of experimentation and growth.
Join Experiment Nation's Slack and watch the full episode here: